Why mobile video advertising is more effective than other traditional marketing tools?

Mobile video advertising is the new and viral form of digital advertising. Over the past decade, mobile devices and their usages have improved rapidly. Today, Smartphones have become practically the most necessary thing of our daily lives. Looking at its rapid growth and development, marketers around the globe are realizing the importance of mobile video ads to help run their campaigns effectively among their target audiences.

As marketers, if you’re looking to accelerate your profit margin with maximum customer engagement, then you must consider this compiled list of top benefits of mobile video advertising .

Engagement

One of the strongest distinctions between digital mobile video advertising and other traditional marketing tools is that it has better customer engagement capability. It not only attracts customers but also keeps them engaged, retained and loyal. The rich multimedia mobile video platforms like moLotus deliver eye-catchy greetings, wishes and offers directly to the user’s phone inbox which could be viewed anytime-anywhere without using any mobile app or internet connection.

Brand Management

The central purpose of any advertisement is the development and maintenance of a company’s brand image. Building a brand image is a very important aspect of any successful business organization. Mobile video marketing platform helps companies establish their value and credibility among their customers. It is a personalized medium that delivers high-impact up to 40 seconds of rich mobile videos instantly & directly into the inbox of customers’ mobile phones. It also helps businesses automate and transform their marketing processes while securing the client’s data from any kind of spamming. moLotus is an innovative and highly interactive medium that also helps brand demonstrate their products and services.

Create Value Proposition

As marketers, your value proposition is a blend of product/service benefits and the price which you offer to a particular target audience group. Mobile video advertising helps businesses to highlight their key features, products and prices in the most efficient and simplest way. Marketers and advertisers have full control on what kind of ad message they want to deliver, to which audience group and when. This gives greater ability to the customers in analyzing; why your brand has superior value.

Active two-way interaction

Unlike traditional marketing channels, mobile video customer engagement platforms is an effective way of two-way communication. The rich media content consists text, image, voice, video, links and multiple response options i.e. SMS, URL and Calls. This makes brand-customer interaction efficient and simple as compared to other forms of communication. Herein, the receiver can immediately get connected with the desired brand regarding a particular ad send to him/her – no app, no internet required.

At last, the ever-evolving mobile video advertising ecosystem is developing at a fast pace, wherein, marketers are looking for better response with maximum customer satisfaction. Marketers find it the best interactive tool that acts as a perfect communication medium for a customized interaction with the target audiences

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