5 Recruitment Agency Best Practices for Effective Results

In the world of staffing agency, recruiters have to always remain at the top of their game to face the numerous challenges which require more than creating strong relationships. It requires a strong commitment and focus to get the requisite results to solidify your position as a market leader. Typically, you can expect a growth rate of nearly 20% for the first couple of years. But, you can even try to achieve more. As an agency, you need to prepare well in advance to handle the growth to stay successful. For that you will have to utilize these best practices in your staffing business to get effective results.

1. Focus on maintaining candidate and client relationships

Winning new business starts by maintaining healthy candidate relationships. Candidates are the brand ambassadors for any staffing agency and the experience that you provide them during the hiring process determines the retention and referral network that you can build from them. This type of marketing requires zero investment and it can help you get effective results in your business quite quickly.

To stand out of the competitors, as a staffing agency recruiter you need to continually add value to your services and ensure that your clients are always satisfied with the talented candidates that you source for them. This way you can create a healthy client relationship that can go a long way in ensuring effective results for your staffing business.

2. Make the best use of technology

Technology has changed the recruitment domain. Today clients have become more savvier than ever. They do comprehensive research, communicate and take decisions on the basis of the information gathered. It is no longer acceptable for a staffing firm to expect their client or candidate to find them out on the basis of a couple of blog posts. As a staffing first you must use a world class recruitment software to help you not only with all your recruitment needs, but also to manage clients and vendors.

In most cases, you can do this by posting the same content on multiple platforms and cut the noise by delivering meaningful candidate and client experiences. Gone are the days when candidates were required to go through the tedious application process. Now with the help of technology, it is possible to have a quick hit information on their platform which keeps your clients and candidates interested in you rather than your competition.

3. Tell exciting stories to your clients and candidates to keep them engaged

It is time to use technology to its level best by using heat mapping concept to find out the points on the website where your clients and candidates connect. You can then use this information by telling exciting story and reveal exciting opportunities for new client development.

4. Creating revenue generation opportunities is the key to success

You staffing business contains those parts that produce revenue while others do not contribute towards revenue generation. In general, it has been found that sales and recruiting are the two domains that bring revenue in the staffing business. This makes it critical for you to focus on the activities that are not producing revenue like accounting, HR, payroll and billing. Reduce the resources that are not producing revenue to a bare minimum. Think about the time you can save if you do not have to handle issues that have nothing to do with revenue generation and re-evaluate the way you are currently operating.

5. Do SWOT analysis and work on improving your weaknesses

It is important for a staffing agency to know their strengths and weaknesses. It is time to conduct your SWOT analysis and find out the pain areas where you need to work. May be your business is good when it comes to recruiting and sales while accounting, back office and payroll are the weak points in your business. Introspect on the weaknesses in your business and make improvements by finding the weaknesses that restrict your growth and profitability by transforming them into success.

Viral Vora is the Ceo of Talentnow Solutions, a leading Recruitment Software company. Viral is an industry veteran and writes about the various aspects of recruitment technology.