Page Speed Optimization - Optimizing Images for Better Web Performance

You would not want search engines to ignore your website, obviously. However, if your website doesn’t perform the way search engines like, it will never appear on the result pages. Slow loading websites have similar fate. Load time determines the performance of a website and is affected by a number of factors including the size of images.

Website owners rarely consider image as a factor affecting the performance of their site. If you also think so, you must gather information to change your perceptions. Optimization of your website must begin with formatting of images. There are many advantages of optimizing images for performance of your website. Search thoroughly and you will find that images make up to 54% of your website’s total weight. So, when it comes to optimization, you should first start with images. It’s more important and much easier to do than fonts and scripts.

Website speed optimization services can help you in this regard and provide the best solutions to boost the performance of your website. Optimized images do many wonderful things to your website to improve its overall performance:

Reduces load time

This is the biggest and most important advantage. When a page takes too long to load, visitors prefer not to stay, but move on to your competitor. As the images get optimized, the website starts operating faster and the performance of your website improves significantly.

Better Search Engine Ranking (impacts SEO)

Since a website starts performing better after image optimization, Google starts giving it preferences for offering great customer experience. It results in improved SEO and higher rank in search engine results. In addition, Google starts crawling and indexing web pages faster for image rank eventually driving more traffic to your website.

Besides performance related benefits, image optimization offers other advantages too. As images become lighter, creating backup becomes faster. Also, smaller images use less bandwidth and your network and browser love this experience. Storage space requirements on server also goes down.

How do page speed optimization service agencies start with images?

Choosing the right file format

Image optimization begins with choosing the right file. There are different types of files you can choose from – PNG, JPEG and GIF. There are other formats too, but they are not supported by all browsers so not preferred by designers. JPEG format is the most widely used ones.

Quality vs. size

Compressing an image too much or too less can create problem. When you compress too much, it will compromise the quality. But, when you do not compress it much, it will remain bulky and will solve your purpose. So, the trick is to find the right balance.

Page speed optimization service expert will help and guide you to maximize the performance of your website. Find an agency with a great repute and you will be able to make the best use of images for your website’s performance.

Myself, Ashish Kumar is working as technical consultant with Tecmaestro IT Solutions from last 5 year. For more visit here https://www.tecmaestro.com/