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Explore the Unique Weibo Advertising Tools to Thrive in World’s Largest Chinese Market

Author: Damon Za
by Damon Za
Posted: Jun 12, 2018

In a nutshell, Weibo is a corresponding platform designed to offer services of Instagram and Twitter, the West’s popular most social sites. Weibo is equipped with great advertising options and tools, however, in order to promote your business via Weibo, hiring expert services specializing in Weibo advertising is a crucial need.

Four Weibo Advertising Tools

Banner Advertisements

Similar to backlink tool, banner advertisement comes on its web pages and mobile app sites in the form of classified ads. They work as backlink and takes consumers to the home page of the advertiser, once they click on them.

Weibo Search Engine Promotion

Weibo displays a ‘discover page’, which is basically a search tool and enables users to discover the products or services they look for out of its long-listed menu. In this context, it is to be noted by advertisers that Weibo search bar typically prioritize the popular search items, whereas keyword plays a great role to list your ad on the top of the pages. With a hotter keyword, you need to pay less for optimizing Weibo advertising; else spending more is the only way out.

Fan Headline

To promote your post or promotional content thru Weibo Advertising, Fan Headlines is a rewarding tool. Your post is promoted by Weibo with daily updates that help in gaining faster recognition or brand image. Fan Headline has three distinctive services

? Posts: when you are intended to have more viewers on your post, it is ideal tool that delivers the post headline on the top of all users page once they open Weibo.

? Accounts: with this great tool, you can present your Weibo posts to all potential followers who are linked with your existing followers. The tool is gaining fast popularity due to its high potential to expand your market reach to new consumers.

? KOLs: Most advertisers like paying for Weibo advertising to enjoy the facility of KOLs (Key Option Leaders) services. With this, you can effectively promote blog, campaign or account through KOLs’ own follower base, a Weibo tool, with higher success rate.

Fan Tunnel

While the Fan headline tool is designed to promote your advertisement, campaign, and posts via your current business followers as well as the followers connected to the existing pool that might be interested to obtain your services, Fan Tunnel is focused on enlarged cluster of Weibo users. Fan Tunnel is much specific and specialized Weibo Advertising services to make your business money making.

Registering in Weibo Advertising

The social media advertisement channel is open to individual and official users. To open a personal account your email address or phone number, which is not yet registered with any other Weibo account is a must. Conversely, for business users including corporate business, small enterprise, public departments, institutions, or NGOs, it requires several documents such as company registration license, trademark registration certificate, certified letter, ICP record provided by Chinese Government. Users need to pay subscription on approval to become its member or have a VIP membership.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit

About the Author

iti Direct Mail offers direct mail marketing services to businesses and non-profits.

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Author: Damon Za

Damon Za

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United States

Member since: Dec 05, 2014
Total live articles: 49

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