Think Beyond Logo Design to Corporate Identity

Interics Designs’ Corporate Identity Program

Starting a new company? Feel your current logo is looking jaded and old fashioned? It’s time for a new logo.

Your logo says a lot about your company, so it makes sense to spend time, effort and money getting a professional designer to do it for you.

It may be only an icon or emblem or a specific typeface for your name. Or it could be a combination - your name in a distinctive font along with a monogram, symbol or illustration. In fact, if you can come up with an original emblem that strikes the right chord, it could become a standalone representation of your brand. Think Nike’s swish, Apple’s bitten apple, McDonalds’ curved ’M’, WWF’s black & white graphic panda or the 3-pronged star of Mercedes. These and many more are iconic symbols, instantly recognisable, and immediately conjuring emotions of trust and unique value. Such icons represent the company in the market, they convey the positive attributes of the company that ultimately helps to sell the product/service they offer.

Corporate Identity goes beyond logo design. Although the logo is definitely the starting point and the basis of your brand’s corporate identity, Corporate Identity is a much bigger canvas. It covers all the visual and sensual aspects of a company such as fonts, colours, photos, shapes and any other visual elements that help to convey your brand message.

Creative corporate Identity design also needs to address all the potential impressions made by your company such as website design, email, social media; radio, magazine, display advertising; product design and packaging; printed brochures and other marketing collateral. It should also include corporate signage, uniforms, vehicle graphics, trade show stalls andoffice branding.

Inconsistent or confused application of identity across touch points can seriously damage brand perception and be detrimental to brand recall.

At Interics Designs, the Corporate Identity Program transcends logo and stationery design. Interics Designs is such a brand strategy and graphic design agency in Pune, India, who can help you establish a strong visual brand through corporate identity. We believe that corporate/brand identity is the most important aspect and one of the main pillars of an effective communication strategy.

The Interics Designs’ CIP Formulation Methodology involves a detailed, proven 6-step process that starts at research and ends at the brand identity launch. It ensures synergy of the corporate/ brand identity in every form of media use, regionally and globally. Following are the six steps to a successful CIP:

1. Brand Evaluation and Research
2. Corporate/ Brand Positioning
3. Brand Architecture
4. Identity Design Creation
5. Corporate/ Brand Identity Launch & Standardization across media
6. Corporate/ Brand Manual Creation (CIM)

So whether it’s the launch of a new organization; merger and acquisition; diversification; re-launch or re-positioning – Interics is the Corporate Identity design specialist with the experience and expertise you can trust.

www.intericsdesigns.com

If you are looking for the best creative design agencies and advertising agencies in Pune, Mumbai, India, visit http://www.intericsdesigns.com/. Interics Designs specialized in brand identity, marketing communication, exhibitions, space design