5 Ways Recruitment Consultants can get more Clients

In the recruitment field, there are lots of recruitment consultants who often try their hands in opening a recruitment agency of their own. While running their agencies in the initial period, they get struck several times. Though everything seems to be alright, their growth and profits do not meet their expectations. One of the major reasons for that is their lack of ability to generate new clients over a period of time contributing to their failure. If you want to make your agency business successful, it is important to find clients.

As a consultant, you can use various mediums to source new clients. But, before we discuss about the different ways to find clients, you need to ensure that your agency has a strong brand name which places a certain amount of confidence in your clients. Know your niche and then start to look for clients. But, only getting more clients will not work for you, it is equally important to convince them to take your services to find great talent.

Let us look at the different ways you can generate more clients to make your agency business successful :

1. Look at industry specific job boards

If a particular organization has posted several jobs on a job board, it can mean that they need your services to find qualified candidates. By looking at the jobs posted on job boards, you can determine which organization is in need of your services to find qualified candidates. Specific industry based job boards can lead to recognition of companies that can make you to reach out to new companies. Target those companies in the same industry that you have recruited in the past.

Use a recruitment software for building your candidate pipeline. Contact the companies and pitch them as a qualified agency specialized in a particular niche and then develop connections with them.

2. Make the best use of social media channels

In this age of internet where 68% of Americans use Facebook, 28% use Instagram, 26% use Pinterest, 25% use LinkedIn and 21% use Twitter, social media channels have become an important source to find clients as an agency. According to a report by Social Media Examiner, "90% of marketers believe social media is important to their business." Since, several companies are on social media channels, it has become a great source to find new clients as an agency. Use social media channels to your advantage by interacting with them and representing yourself as a genuine recruiter. Regularly post on your social media accounts to keep your clients engaged to your content.

3. Send mass emails using an email template from a staffing agency software

Put together a list of email addresses from different companies you want to target as your prospective clients and send mass emails to them using an email template from a staffing agency software. With the help of email marketing, you can grow your contact list with minimum fuss. In the email template, you can introduce yourself by providing a summary of your offerings and your website URL. Never over promise rather let the companies know how you are different from other agencies. In the end, do not forget to mention your mobile number or your direct company number so that they can call you up and fix an appointment to discuss about their requirements.

4. Cold call to build your contact list by talking to prospective clients

Never discount the impact of cold calling while trying to build your contact list by talking to prospective clients. If there is a company that you are interested in working, call them up and see whether they are in need of a recruiter. Even if they do not take your services immediately, do not feel discouraged. It is important to put yourself on the radar, which can help you build your brand recognition. In future, if you reach out to a potential client they might feel more comfortable to discuss the opportunity to avail your recruitment services. Always have a script ready by having some time tested call calls techniques to get fruitful results.

5. Use recruiting referrals as a smart strategy to find clients

Get recruiting referrals from different sources like your contemporary clients, friends, family and peers. Asking your contemporary clients for referrals is a great strategy. Once you give a good reference like their fellow business owners, give them a good discount on their next job order. They can even provide you names of other companies that you can contact in future. Your family and friends can also be a great referral source to find you new clients. Remember, your contacts are your great source for networking. Peers can also help you get clients by referring someone outside their industry that can work wonderfully well for you.

Viral Vora is the Ceo of Talentnow Solutions, a leading Recruitment Software company. Viral is an industry veteran and writes about the various aspects of recruitment technology.