5 major benefits of mobile video advertising

Mobile Advertising, the word itself suggest, advertisement via mobile.

In the last few years, the mobile advertising industry has seen a massive growth and which is expected to rise even more. And due to its strong demand, it has turned out to be a breakthrough medium. Now with the advent of Smartphones, connectivity got more revolutionized as it provided more benefit to the entrepreneur, such as customization, reducing manpower, lower-cost, easy tracking and revenue generation.

With this gradual shift from laptops to handheld phones, marketers have started focusing on mobiles more than TV or PC. The mobile video advertising is way more efficient & direct than traditional marketing mediums like text messaging, display ads, paid search, app advertisement and proximity advertising etc.

As marketers, you need to engage your customers through your mobile advertisement and messages. Check these below listed Advantages of Mobile Advertising over the traditional marketing means.

Accessibility

Phone users keep their handset handy with them throughout the day, which means marketers can reach their potential customers whenever and wherever they want to. As customers have round-the-clock access to their phones, chasing the target group becomes more easy & convenient without any time and location boundation.

Time Relevance

Potential phone users have their phones handy with the internet turned on by 24x7. This means, time-sensitive messages, like notifications of sales, special offers, events, can reach the target audience handset with little or no delay. Mobile gives the "always on" advantage as advertisers can expect their audience to receive and read their mobile video ads as per their convenience almost any time of the day.

Cost-effective

Mobile advertising costs a fraction of what the traditional mediums like TV, newspapers, hoardings and radio ads cost. Which means more people can be reached for less money. Advertisers can send new or repetitive messages to keep reminding their audiences about the upcoming or ongoing offers. They can also try mobile ads, app advertisement or moLotus interactive rich media mobile messaging platform to increase customer engagement and lead generation process. As compared to other means, it is a cost and time saver while the automated messages are directly delivered to the user’s phone inbox in minutes.

Personalized

With the growth in online services, consumers have grown accustomed to it. If your mobile advertising personalized messages can meet the user’s expectations, you can convey a sense of intimacy with them. Forming a personalized relationship with your customer helps you generate more profit.

Ads tracking & optimization

This rich multimedia mobile video advertising platform

• moLotus is designed in such a way that marketers can keep a track of their ads via moLotus real- time tracking feature. It is a personalized and automated medium of mobile advertising that keeps its customers delighted and loyal. It is better than other expensive and internet friendly digital advertising mediums. Malaysian brands like American Express, Panasonic, TM, Standard Chartered, CIMB, Samsung have used and benefited from moLotus innovative audio-visual messaging platform.

In a nutshell, small or big entrepreneurs are getting benefited with this direct, accessible, and cost-effective and ad-tracking enabled mobile video customer engagement platform. It helps in customer engagement, brand awareness and generating greater revenue.

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