How Dynamics 365 can Boost Customer Engagement

Customers are the core of any business, and successful companies know the worth of engaging with them, not only through their sales process but also for the support needs of the customer. Every new business implementation has the ultimate purpose of offering their customer with a better experience.

Business CRM users want to focus their attention on helping their employees better engage with the customer for building and strengthening the relationship. It causes the change in the way we think about CRM. It raises a few questions here: How to use CRM for empowering CSRs? How to generate more leads and sales through Dynamics CRM Customer Engagement module?

Let’s have a look at how Dynamics CRM can help answer these questions:

1. Deliver a Message to the Clients
The Dynamics CRM holds the insights required to compose a compelling message. Within the software, you can find all the customer’s stories for your business. Which products did they buy? The issues faced and how have they been communicated and resolved? They help to find out the ways how the organization can fulfill the customer’s needs.
2. Target the right audience and deliver the right messages
Once you have identified and created the communication, it is difficult to select the groups which are most interested in listening to what you have to say. Dynamics CRM offers a vast range of ways to segment your existing customer, prospect and partner data. It creates a targeted distribution list and allows you to communicate in a more personalized approach.
3. Automated campaigns to handle the leads
Dynamics CRM enables you to create campaigns, emails and landing pages with an intuitive interface to attract more potential customers. You can configure and personalize the templates and manage events to gather data and keep the leads engaged throughout the sales cycle.
4. Better customer insights = better decisions
It is one of the biggest challenges business owners face around how to obtain the customer insights? Dynamics CRM helps to create online forms and store that information for identifying customer interests and market trends. It also allows generating scores based on the criteria you decide.
5. Self-service portal to drive customer engagement

   Organisations need to know and work with their customers’ desires for independence and flexibility. Customer self-service is the combination of contact centers, CRM systems, tech support teams, and product or service information behind the single online ‘Omni-portal.’ The Dynamics CRM allows the customers to access all this information whenever they need it.

   The Dynamics CRM provides the adaptability and flexibility to ensure that you adapt to the market trends, stay on the top of technological developments and reach customers through the appropriate channels. Consult a leading Microsoft Dynamics CRM application development company to connect with your customers anytime anywhere and retain their engagement by offering personalized services that today’s customers expect.

Olivia Johnson is a technical writer, love to share stuffs related to technology & development.