Understanding the Impact of Speed on SEO

It's no secret that load speeds have a big impact on user interaction, and most importantly, conversion rates. However, there's still some confusion as to how speed actually impacts SEO. Speed has been a big factor of SEO for a while now, but since Google came out with its release of the mobile-first index, speed has become crucial. Anyone who works with San Diego SEO services will tell you that websites who have been ignoring their speed issues are going to face serious problems if no changes are made.

New Changes from Google

The mobile-first index was announced in March of 2018, which informed everyone that Google was going to start improving their mobile results by using the mobile version of websites for ranking purposes. Until this point, the desktop version of websites was used to determine rank, which took into account everything that was on the page, including content, speed, social media popularity, and other metrics. However, since this update came out, mobile versions of websites will now be considered as primary ranking sources. Since more than half of all search queries are done through mobile devices, this is going to have a significant impact on a lot of companies. Part of the reason for this update is because of issues with load speeds. Mobile networks are slower compared to your average Wi-Fi connection, which is why some websites take 10 to 15 seconds to load. This is far from the expected 2 to 3 seconds that users want. By using mobile versions of websites for ranking, the content indexed will be smaller in size, thus improving load speeds. Large images are the reason for most slow loading issues. Websites with proper mobile optimization always serve content which corresponds to the right device, or screen size. This is one of the fastest ways to improve load speeds on mobile devices.

Other Ways to Improve Load Speeds Mobile optimization is not the only way to improve your load speeds. In fact, if you want to have a really fast website, it all starts with datacenter location and server configuration. Making sure the datacenter your server uses is located near your target market can increase your load speeds significantly. Another way to dramatically increase load speeds is by changing default settings directly through your server, rather than overwriting them using additional websites files. Although this type of modification is not for the average website user, which is why you may want to use one of the many San Diego SEO services to tackle the issue.

The author of this article has many years of experience at writing blogs and informative articles on digital marketing companies. With its experience, he will recommend business owners to hire a PPC Management Company.