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Mobile video advertising is better than facebook, WhatsApp and YouTube

Author: Arun Singh
by Arun Singh
Posted: Aug 13, 2018

Mobile advertising is extremely crucial especially for B2B, i.e., business to business marketers in this digital world. This small yet effective marketing medium has overtaken all other traditional marketing means by storm and it is expected to continue the same.

But why mobile video advertising is on the rise? What is its benefit? Why is it better than other marketing tools?

The answer to it is - Mobile now has become the primary source of information for every modern day consumer’s day-to-day life. It helps in socializing, shopping as well as for the entertainment purposes. In the recent years, Smartphones have become the closest piece of device that marketers can use to enhance customer engagement and loyalty while generating better returns for every penny spent.

Nowadays, marketers can choose from plenty of mobile video messaging platforms such as Facebook, YouTube, moLotus and Whatsapp.

1. Facebook

Facebook is the most widely used platform for marketers to get in touch with their customers but it is available for only those customers who have access to smartphones and PCs. And, unfortunately this application is not spam-free and requires internet connection to function.

2. YouTube

YouTube is a platform which is inescapable in terms of video advertisement. As per the study of "invespcro", youtube owns nearly 20% share of US digital video ads. It boasts more than one billion unique users every month through its series of ad formats including Mobile Roadblocks, InStream Video, and Brand Channel. But this platform is not spam free and some of their ads are non-skippable and have no option for the user response. Through it has an inbuilt analytics for ad performance check but, its ads are not response-oriented and can't be saved. Moreover, users need high speed internet connection to watch high quality videos without buffering.

3. moLotus

moLotus is an interactive mobile video customer engagement platform that is audience oriented and engaging. This cost-effective revolutionary messaging platform is spam & fraud free. It’s paper-free automated system does not require any heavy size application or internet connection to work. moLotus revolutionary multimedia platform reaches target audiences’ mobile inbox in minutes which can be viewed anytime & anywhere. It is handset compatible and has multiple calls-to-action features. Advertisers and marketers can try this unique platform to send personalized greetings, offers, and reward messages to engage customers’ interest and maximize their overall profit margin.

4. WhatsApp

WhatsApp is one the most popular and user-friendly messaging platforms that has been replacing regular SMS system. Though, it is a globally used application to send messages and

to stay connected with family & friends; it is not the right platform for marketers to reach their millions of global clients in a single go.

In the above list, while the first two and last platform is expensive, less responsive, and require the internet connection or app to work, moLotus is a rich-media mobile video advertising platform that saves huge cost, has multiple calls-to-action options and helps gain profit while engaging target audiences.

In a nutshell, there are thousands of mobile video marketing platforms, but choosing the right medium is highly crucial. For a better output, choose a platform that satisfies your marketing and audiences’ need, saves cost and at the same time, helps in brand building and profit generation.

About the Author

By writing this article, I am helping contact center businesses to increase profit, enhance productivity and decreases business down-time risks. To know more, visit http://www.simcomm.com/

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Author: Arun Singh

Arun Singh

Member since: Apr 16, 2018
Published articles: 51

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