Why you need to ensure your website is SEO friendly

Content developers along with digital marketers use the term ‘SEO friendly content’ quite often. SEO stands for Search Engine Optimization. The content published on a website should be as per the needs of an online reader. The Internet is like an ocean. A web surfer might have to dig deep into the world wide web to fetch information he or she is looking for. On the other hand, if content is as per the surfer’s requirements, visitors would love to come again and again to the same website. This indirectly increases traffic on a particular website, thus creating a good online presence.

Online marketing has seen a recent demand for website creation, copy writing, articles, blogs and short news items. Apart from showcasing products online, it is important to give detailed information in the form of short or long write-ups. It plays a crucial role in marketing and communicating with internal as well as external audience. SEO has become the need of the hour. The only reason being, online users have started trusting search engines and almost everything available on the Internet. Using SEO friendly content helps the search engine to crawl on each and every page of the website and interpret content effectively.

The first step of Internet marketing services is to ensure that content published on a website is SEO friendly. This means, search engines should be able provide best results possible. Keywords form the foundation in the process of search and information retrieval. When a surfer searches for particular information, it is evident that he/ she uses certain keywords. It is now the duty of the search engine to provide relevant information according to the user’s requirement. Website content writers have understood the importance of using keywords across their write-ups. However, these keywords need to be used smartly.

An Internet marketing agency in Mumbai has compared how search engines used to work earlier and how they work today. It is believed that proper usage of keyword is fundamental to the search process. This means, keywords should be prominently used in titles, texts and meta data. Keywords have to be specific in order to achieve higher ranking. At the same time it should be sparingly used. Natural use of keywords is recommended by all websites. This means, a page should be able to rank highly for what people are searching for.

SEO company in Mumbai ensures the website is well structured. It should have relevant pages with keywords explaining the audience what it is about. This suits bloggers, e-commerce websites, and other branding or promotional content. Although it is said that a picture speaks a thousand words, there can be no replacement for a well-written content. Avid readers might prefer to read pages after pages only if the content is meaningful and provides the required information. At times, videos, or HD images make web pages heavy. Although they are important to keep a surfer engaged, but the attention span of an online reader is not more than five seconds.

Internet marketing services are not only used by the ecommerce industry. In fact all other B2B businesses, real estate firms, hospitals, malls, brands make use of SEO content in order to stay ahead in competition. It is for all those who want to create an Internet presence. An SEO friendly website increases followers and thus traffic on your website. It helps to get you more clicks that will benefit the business in the long run.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.