Mobile video advertising- The fastest growing marketing tool

With the growing number of Smartphone users, online availability of businesses has become tremendously vital. Today’s customer is tech-savvy and they hunt online for any desired product or service. The digital world is dynamic, which has made brands go online to reach their potential customers. According to a Google’s report, 85% of people are using mobile phones for their local searches, as compared to 72% of computer and tablet users.

Before developing a mobile marketing tactic for your business, it is advisable to study & examine your market, product value, competitors, target audience, the message you want to deliver and the appropriate channel for an effective communication that leads customers to the purchase gateway.

There are lots of mobile advertising platforms available in the market that have opened various options for top marketers/advertisers to enhance customer engagement process, brand awareness and lead generation. The mobile video advertising platforms like InMobi, M-AdCall and moLotus are helping businesses earn huge profit and in minimal time. You must select your marketing platform as per your requirement, preference, and budget.

InMobi

It is a Smartphone advertising and discovery platform which enables customers to determine new products and services by providing personalized and contextual ad experiences on their mobile phones. But, this interpersonal communication medium is costly, requires internet connection and the ads cannot be saved for future references.

moLotus- a mobile video customer engagement platform

It is a rich multimedia interactive mobile video customer engagement platform that is customer oriented and engaging. moLotus is a cost-effective personalized messaging platform that is spam and fraud free. It is handset compatible, unique, has real-time tracking feature and it is highly responsive. Moreover, due to its "no-app & no-data" feature, customers are not required to download any mobile app or having internet connection to receive video messages on their mobile phones. Brands can try this amazing platform to send personalized offers, greetings and reward messages to engage their customers, this festive season while maximizing profit.

M-AdCall

It is an innovative product that offers an opportunity to marketers/advertisers for deeper and continuous customer engagement, through landing pages, interactive videos and brand rewards during festivals. While this platform provides free call facilities to the customers, it is quite expensive. The user has to watch 30-40 seconds of display ad & mobile video messages published by different advertisers, to avail this free-call service.

So, the message is quite clear for the marketers – effective and efficient online campaigns via interactive platform can help acquire customers and initialize profit. This mini world of wonder, is growing at a very fast pace and customers use it for chatting, watching, shopping and for entertainment purposes. This small wonder of technology captures audience’s attention and generates great share of the paid search budget.

Now when you are aware of the advantages of mobile advertising, it is unnecessary to spend money on traditional or other advertising mediums that do not reach your customers on time. As stated above, mobile video advertising platforms like InMobi, M-AdCall and moLotus helps deliver desired results with enhanced ROI.

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