Mobile Video Advertising Lead Growth in Digital Advertising

As Smartphones have become the most preferred medium of information consumption and center of the advertising strategy. The top brands & advertisers have started investing more money on digital mobile video advertising. It comes as no surprise that marketing via mobile phones is a must-have strategy for the recent time. As digital advertising is developing at a faster rate, engaging customers’ interest has become the most necessary thing of any advertisement in building brand value and awareness.

Nowadays, mobile is not only used for making & receiving phone calls, but a medium to acquire daily dose of news and much more. With its advanced customer engagement ability, mobile phone is able to attract six times more customers than the other customary marketing tools.

According to "BI Intelligence’s" finding, by the end of 2019, mobile video marketing is estimated to reach $5.6 billion users whereas desktop has accounted for only $4.8 billion only. It is growing massively and in the years to come it will be the fastest-growing digital ad segment.

Check out the advantages of mobile video advertising that are leading esteem growth in the sector of digital advertising-

1. Engagement

People love the feature of being informed about any new offer, discount or deal on their mobile phones. Since, phones stay with customers nearly every time, the process of buying & selling becomes easy for both buyers and advertisers. Marketers/Advertisers can try moLotus - mobile video customer engagement platform, to create a personalized and interactive experience for their valuable consumers.

2. Undivided attention

The companies, whether the developed or startups, are focusing on promoting their brands values via Smartphones, due to its easy response, better engagement and instantly reachable capabilities. Besides the usual reasons like convenience and anywhere-anytime concept, Smartphones can be used to enhance personalization & customization in customer engagement process. And to put more personalized effect in your marketing message, advertisers can try moLotus, an interactive rich media content mobile video messaging platform.

3. Opportunity for Creativity

Advertising via mobile phones seemingly provides endless ways of projecting brand story which is attractive and engaging. With an audio-visual digital mobile advertising platform like moLotus, brands can send personalized and interactive video content in minutes directly to their user’s phone inbox. Due to this attention-grabbing medium, marketers & advertisers are now able to tap into their creativity while maximizing profit.

4. Visual Impact/Screen Size

When it comes to visual impact, mobile is the most effective one. It is a picture perfect platform for brand storytelling, higher customer engagement and for the best shopping experience. This 5-inch screen is highly impressive and keeps the customer delighted and retained.

As marketers, you must start on with rich media mobile video advertising in order to maximize your profit, increase customer base and develop a smarter world for a better tomorrow.

In a nutshell, mobile video advertising is the present and the future of digital advertising that promises brands with better customer engagement while improving ROI rates. Using the mobile advertising strategy appropriately, will certainly help marketers set up a strong relationship with their customers.

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