6 Mistakes To Avoid When Planning Seo For Your Small Business

Small business organisations often face the challenge of competition from large and more established players in the same industry. Visibility is one of the major concerns for small business owners. Marketing and sales efforts play an important role in bringing business to the entity. Competing on price is one of the most common methods used by small business owners to attract business opportunities and drive sales.

However, in today’s times, traditional marketing is not adequate to drive sales and ensure profitability. With the wide penetration of SMAC (social media, mobile, analytics, and cloud) into modern day marketing, it is important for small business owners to take cognizance of the same. Digital is the new way of the game and marketing reach is heavily affected by the internet.

Reasons to Opt for SEO:

A specialist marketing agency is a top Australian SEO company which offers internet marketing services such as search engine optimisation, SEO audit, link building and directing traffic to businesses for efficient visibility and lead generation. Content marketing and SEO (search engine optimisation) have emerged as powerful tools to drive traffic and generate leads for businesses of every imaginable size and industry. With the use of keywords and targeted anchor links in blogs and articles, businesses are increasingly tapping into new markets.

The company aids its clients to build and communicate their brand story to customers to amplify their business opportunities. It is the best SEO company in Sydney offering a boutique of services for business organisations of every size and across industries.

SEO is a complex subject and it is easy to go wrong in the approach and methodology of conducting an SEO exercise. Here are some mistakes to avoid while planning SEO for your small business:

No Originality: A key requirement for SEO to work is original content. Small businesses often do not have the means or resources to generate fresh content in-house. Using stale content is illegal and does not serve the purpose of SEO. Small businesses can hire freelance writers directly or indirectly through intermediaries at a modest fee to create original content for advertising and effective SEO.

Lack of Relevance: It is very important for content to be relevant to the small business product offering and for the target customers. To the point and sharp content attracts customers and viewers in general. The presence of incoherent or illegible ideas drives away traffic.

No Social Media Presence: Small businesses often ignore the importance of having a social media presence. Customers can be easily attracted via social media platforms like Instagram, Twitter, Facebook, and Linkedin. To differentiate from other small businesses, having at least one social media platform presence is vital for the survival and future growth of a small business.

No Target Audience: While creating content for SEO, small businesses often have generalised content which is not attractive or worth remembering to the actual target customers. Important leads can be lost with poor content management and incorrect targeting strategies. It is vital to create content suitable for the exact target audience to ensure effective result of the SEO and content writing efforts.

Neglecting Mobile: Content created should be optimised for mobile usage as well. More number of people browses the internet on their smartphones rather than the traditional desktop or laptops. Having content only available on desktop/ laptop can seriously hinder reach and target customer penetration and hurt business for small business owners.

Not Monitoring Frequently: Having a great SEO strategy, quality and original content, social media presence and cross-platform optimisation is not enough for customer engagement and lead generation. Small businesses often treat SEO marketing as a one-time activity and do not monitor the impact of the same; or analyse the future course of action. Monitoring and taking corrective measures is vital along with an understanding that SEO marketing efforts are an ongoing process.

Completely avoiding mistakes in online marketing and SEO strategies is almost impossible, especially for small business setups. It is, however, advisable to avoid the above common mistakes while building and executing the SEO strategies.

Search engine optimisation is the new buzzword among marketing professionals and students.