Mobile Video Advertising- The best marketing tool for Retail, Banking, Hospitality and other sectors

Advertising & marketing have been playing a major role behind the unstoppable growth of the major sectors in the world like banking, insurance, retail & fashion, automobiles and more. Since ages, these industries have been promoting their products or services using traditional methods of marketing like TV ads, hoardings, SMS, MMS, email marketing, etc. But now with the increased number of smartphone users, the traditional means of advertising tools have been replaced or overtaken by mobile video advertising. As per the recent report of "eMarketer", it has been estimated that the total mobile’s share of the digital video advertising will reach 47.7% by the end of 2019.

Now, advertisers have enhanced their customer engagement and brand awareness process by delivering powerful ad experiences to their customers using various mobile video rich media formats. It has become a business opportunity for top entrepreneurs and marketers to increase consumer retention and loyalty by incorporating mobile video advertising into their business development and execution processes.

Let’s have a look on some major sectors/industries that have got benefited from the digital mobile video advertising-

Retail sector

Whether you’re just setting up a shop or been running your store for decades, acquiring new customers is always the name of the game. Over the past decades, top retailers have been using SMS, MMS, hoardings and banners for marketing activities or to promote their businesses that was too expensive and difficult to handle or develop. But now, with the advent of moLotus, a revolutionary mobile video advertising platform, it has become easy for retailers to engage new customers, generate more leads while saving huge amount of money that they used to spend on printing, mailing and distribution. Panasonic, Acuvue Define, Urbanclap and Isetan are some of the names who’ve got benefited from this breakthrough service. Real time delivery, easy usage, loyalty retention and cost effectiveness are the major benefits of this revolutionary marketing platform.

Banking sector

For banking sector, it is very crucial to attract new customers, retain existing and save cost while earning better ROI. Hence, there are lots of banks like Standard Chartered Bank, Bank Rakyat, RHB, CIMB and CIMB Islamic that have used moLotus- mobile digital video advertising tool to automate account opening & documentation process, generate leads and maximize opportunities for cross-selling & up-selling while saving huge printing and mailing cost.

Hospitality- Hotels & restaurants

Top hotels & restaurants are switching over from the extensive use of Inapp-advertisements to a multimedia mobile video messaging platform like moLotus. It is an audio-visual mobile video messages sending platform that does not need internet connection or any mobile app to receive your message at the customer-end. With moLotus video messages, you can display dishes and ambience perfectly and enhance your foot-fall. Besides, it also attracts customers with its fully personalized and customized mobile video messages that keep them interested. You can also give virtual tour of your restaurant location and sitting arrangement to your customers and make them visit your place at comparatively lesser cost. Moreover, via moLotus you can get feedback & ratings from your customers, while offering them discount codes or coupons.

Conclusion

Nowadays, top sectors or industries are choosing mobile video advertising platform to enhance their customers’ reach, brand promotion, saving huge cost on advertising, while earning greater return on their investment.

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