Instagram is Using Ads to Help Users Register To Vote For US Mid Terms Elections

Midterm elections in the US are nearby, probably 49 days away. The innovative Instagram has chosen to participate in motivating the citizens to vote. Instagram has launched a new campaign that shows ads that appears on users feed and stories. These ads lead to a link which displays information about the registration for voting. The social media platform is doing this along with the help of TurboVote. TurboVote is a startup that aims to improvise voter registration and vote by the email through the Internet and snail mail. On 18 September, it was announced that it is starting the new campaign to encourage the users to vote. Turbovote promised "Up to date" information on how to register. How to update the registration and how to look up their state’s voting rules and more

• How will the ads help?

The ads will lead the users to links providing information on topics such as- how to get access to your state’s voting rules, how to update the registration and how to register. Along with this, on 6th November, the election day, users will be able to share to their voting stories by adding a sticker of "I Voted." This sticker was there during the previous elections as well, but this time the Active Instagram is making this experience more interactive than before. The Sticker is also going to help as a link to "Get to the polis" for helping others in finding polling locations on the day of the mid-term elections.

• The US is worried about Facebook

While the Instagram is leaning towards the civic engagement, the US is concerned about its parent company Facebook and the safety of elections from the foreign interference. Alex Stamos, ex-chief security of Facebook thinks that the country has not been successful in protecting elections of 2018 and is not even prepared for it. But CEO Mark Zuckerberg is sure that the company is well prepared. Zuckerberg has outlined the initial efforts of Facebook preventing election interference, fake news, and the misinformation.

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