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How Long Does SEO Take to Start Working?

Author: Salt Rank
by Salt Rank
Posted: Oct 27, 2018

Business owners who consider SEO as a marketing investment are often seen asking this question, how long does SEO take to work? Initially SEO cannot be measured by clicks, impressions, CTR or other metrics used in digital marketing.

It can be quite difficult to measure a profitable ROI because consistent results generally follow after a few months of professional SEO time and efforts. You will hear a plenty of estimates from SEO services in Kansas City. 4–8 months is a common estimate and 6–12 sounds more accurate.

Within 4–12 months of SEO, it’ll give a clear picture about how fruitful results will be over time. This is not something clients are always happy to hear but this is something every client should know about search engine optimization:

Accounting for Variables

Though sometimes necessary, you might feel that 12 months is a bit long to wait. However, it’s not always the case. Results can be seen in as little as a few months. It all comes down to variables such as the ones below.

  • Keywords and topics relevant to your business
  • Relevance of your content to those keywords
  • The current website design
  • The age of your domain and website
  • Your geographic location
  • Your social activity
  • Your competition
  • The amount of time average user stays on the website
  • Your reactions to latest trends
  • Perceived level of quality in the content

Any variable amongst these could impact the length of time it will take to start seeing results from SEO.

Creating and Establishing Quality

Good and effective quality takes time to create and implement too. Further, it takes time for Google to acknowledge that quality. You need to promote your content on a regular basis and Google will judge the engagement, track the number of people who see it and how many bounce back out. If you have found a company which churns out blogs at a fast rate you may wonder how much authority Google will assign to that content. Your content should come out in such a way that it shows a search engine that you are an authority on a given topic.

Your Competitor is Actively doing SEO Too

The competition is intense because each blog you put up can draw traffic; however how many blogs are your competitors putting up? If you can’t beat their quantity of content then can you beat their quality? You should have answers to all these questions. But, do not forget SEO does not happen in a bubble!

Your Budget

Unfortunately, SEO budget will have an impact on the speed of your SEO results. A higher budget allows for more time allotted to your campaign and creating your content. Also, no amount of money can assure you a faster trip on the organic rankings, but the more time is spent on both quantity and quality of work, the more likely it will have a greater impact.

So, how long SEO take? It’s impossible to know for sure. But with patience and a good SEO team, you will get fantastic results.

About the Author

Salt Rank is a result oriented full service digital marketing agency. We are a one stop shop for all your web needs specializing in SEO, PPC website design, web development and app development.

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Author: Salt Rank

Salt Rank

Member since: Jul 18, 2015
Published articles: 17

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