Top 6 Benefits of Web Analytics

On the internet, you will find so many amazing articles on the importance of websites. If you run a business, you should have a website. No matter whether your business is small or large, it is important to have a website for your business.

There are more than 1.8 billion websites in the whole world. This is a huge number! It is amazing to see how people are adopting the technology. Before a decade, who would have a thought that having a website or a mobile application is important.

To develop a business website, you need to have market knowledge. It is not at all a scenario that only developers can develop websites. There are so many amazing platforms available in the market that help you build your own business website. You need not have any technical knowledge for that.

But it is said that some things should be handed over to the professionals only. There are various benefits of having a website for your business. Your prospects, as well as existing clients, can access your business related information any time.

They need not call you to the office for any sort of inquiries. Since websites have all details about the business, services, and products, it becomes easy for customers to get any information in real time.

Websites also work as a marketing medium. So many businesses have developed really amazing websites that are capable of converting prospects into clients.

Having a business website gives a professional look. No one wants to work with unprofessional people! Businesses can share their updates, their thoughts in the form of blogs, images, and videos.

There are some businesses who work with offshore clients and target offshore crowd. Websites play a vital role for such companies.

Many organizations select business partners by searching on google. Hence, the website should create that first perfect impression.

Companies focus on target audience, features and UI/UX of the website to deliver great customer experience. If the customer experience is not up to the mark, it cannot convert prospects into clients.

What to do after the development of a website?

Let us consider an example. There is a content providing the company with a few good writers. The team is in search of new leads. They develop a website. The website looks perfect. It has all the necessary features.

The design, user interface, navigation, everything is perfect. Still, the company website has not generated any leads. How to find where they went wrong? No person is going to analyze the whole website perfectly to find what went wrong.

Sometimes the mistake is non-testable. In such scenarios, it is important to take help of web analytics.

What is web analytics?

As the name suggests, web analytics analyses the whole website. It tells you how many visitors visited your website in a particular time span. It tells you where did they get to know about your website.

It tells you what did the users type when they saw your website in search results. It tells you every minute detail about user engagement; which pages did the user surf, for what time, where did he click, etc.

This is a great tool for digital marketing pundits. The website analytics has so many amazing advantages. It becomes really easy to track user activities and to determine their requirements.

Let us see how to increase visitor engagement with web analytics. Following are the benefits of web analytics:

1. Visitor count:

The web analytics tool helps businesses understand how many visitors does the website have. It does not detailed information about the visitors. The information contains the location of IP address.

Businesses can understand which geographic area is having maximum visitors. Once a business understands this, it can target that particular area and get leads. The web analytics tool lets you know how many old visitors visited and how many new visitors visited.

Companies can analyze this data for improving business. If the number of new visitors is decreasing, the company can take certain actions to improve visitor count.

2. Time spent by visitors:

This amazing tool tells you how much time was spent by each visitor. This data is very important to understand if the content is engaging or not.

If the content on a particular page requires 8 minutes to read on a moderate speed, and user spent only 3 minutes on that page, it indicates that web page content is not appealing.

Either it is not appealing or it is difficult to understand. Business can take appropriate actions.

3. Activities did by visitors:

The web analytics tool tells what did the user do on the website. It tells you what did the user read, where did the scroll, which button did the press, etc.

Many websites have an attractive call to action buttons. The web analytics tool tells you who clicked on CTAs. It also tells if the user has filled any form on the landing page.

By analyzing the activities, a business can determine what encourages the users and what does not. If the user is not clicking on CTA, the landing page requires changes.

4. Bounce rate:

Has it ever happened to you that you accidentally visit a page and immediately jump out of it? Or you visited a web page intentionally but found the overall design and pattern so uninviting? This is what we call bounce rate.

The web analytics tool calculates the percentage of bounces. If the bounce rate is increasing, the website needs immediate attention from developers and designers.

Most of the time, the design is the only problem for increasing bounce rate. No user is able to read even a single line of content in less than 3 seconds.

No user will test navigation and other buttons on the page in less than 3 seconds. Hence, it is important to focus on designing.

5. Best suitable keywords:

As mentioned, the web analytics tool tells you what did the user search on google. You can analyze those search queries and find out what keywords work best with your website.

6. Entry and exit pages:

These are the pages where a user enters from and exits from. Usually, the entry pages are the landing pages. And exit pages are the thank you pages.

If your exit page is contacted us page, it is a sign that user is interested in your services. If the user is exiting from some blog page, it means that the user was searching for only information.

All these minute details help businesses understand the importance of a website. If you analyze and access web analytics tool properly, it can deliver great results in no time. Many big brands use web analytics tool to increase sales.

Conclusion

Web analytics is a great tool for businesses to determine the exact requirements of users. Companies can work on those requirements and offer amazing features through websites.

It is recommended to hire a professional and experienced website development company.

My name is Hemendra Singh. I am Managing Director and Co-Founder of The NineHertz, a Mobile App Development Company. My ideology is that, a clear vision and hard work builds a great company.