Importance of Freelance Online Games Consultants

Gaming has now become mainstream with people today now enjoying all types of games including mobile games, PC games, MMORPG games etc. Gaming is now commonplace and enjoyed by most people as a fun and engaging hobby. Playing games is not only rewarding but can also provide a fun and educational experience especially for younger children as a fun and engaging way of providing an interactive learning experience. The growth of online gaming has increased in recent years with the advancement of MMORPG / MMO / mobile and tablet gaming bringing hugely engaging online gaming experiences to the masses. The prevalence of smart phones and increased broadband adoption has also lead to the increased popularity of online and mobile gaming. With this increased popularity the number of online gaming developers and mobile gaming publishers has increased exponentially meaning now more than ever the requirement for experienced freelance games consultants and gaming advisors has increased providing inexperienced online games publishers and developers with the critical experience across games publishing, development and online games marketing.

Freelance online games consultants provide consultancy to game developers or publishers to allow them to better navigate the online games, virtual world, mobile gaming and MMORPG markets. An experienced freelance online gaming consultant can advise across many differing areas of the digital games industry including user acquisition, marketing, distribution, publishing, game development and online games operations giving online gaming publishers or development teams a crucial edge within the already competitive mobile / tablet / online games market. Online gaming consultants provide guidance and advice on every aspect of the online games that is crucial to the successful publishing and promotion for any online gaming company or mobile gaming service.

One of the most important aspects of running a successful online gaming service is the promotion and user acquisition of paying customers. A freelance gaming consultant with experience in publishing and marketing of online games and mobile games will typically have experience across all areas of digital user acquisition and be able to advise on proposed user acquisition channels. Common user acquisition channels for mobile games / online games / MMORPG typically range from search engine marketing, social networking, PPC networks, mobile acquisition networks amongst others. An experienced freelance gaming user acquisition consultant will be able to build a comprehensive user acquisition and marketing plan and be able to advise on the most common and cost effective channels for user acquisition.

Distribution also represents an opportunity to reach a growing audience for online and mobile games increasing the overall awareness and availability of online games. A freelance gaming consultant will typically have connections with most of the worlds largest and most respected online gaming distribution and publishing partners who will assist gaming developers with increased awareness and overall distribution for their online or mobile gaming titles.

Ed Relf is the author of this article on Mmorpg Freelance Consultancy.