Tips to Improve Website Design

Creative and engaging company websites help to create good impressions in the minds of existing and potential customers. It is one of the best ways to grab visitor attention. According to research, users read only 20% of the words on a web page. A cluttered website without clear content turns away customers.

Website designing is a tricky affair. Companies must meet customer requirements while considering factors that work well with SEO (Search Engine Optimisation) techniques. The attention span of the online seeker is very short. Companies have just a few seconds to attract an online reader to explore the entire web page. This means online customers should find it easy to navigate through different sections, such as blogs, articles, pricing and other details.

Websites should have limited features that complement content. They must clearly communicate the essence of the business. Rapidly changing technology means websites are outdated within no time. Companies must seek innovative methods to function efficiently in today’s cutthroat environment.

Tips to improve website design are as follows.

• Create responsive websites – A responsive website design can do wonders for SEO rankings. This approach makes web pages’ render on a variety of devices. The user interface and viewing context should be friendly.

• Use simple navigation – Users should be able to navigate the website with ease. A good web designing company in Mumbai will refrain from displaying more than seven items in the menu. It recommends adding descriptive labels for better understanding.

• Improve page speed – Digital marketing gives much importance to webpage speed. Internet users are very likely to abandon a webpage and move to the next if there is even a two-second delay in website loading. Companies should work on tools to improve page speed.
• Provide social media buttons – Social media networks are influential in boosting web presence. Small icons can be placed on the page for visitors to easily navigate to those pages. This allows businesses to expand their visibility and makes the visitor stick around for a longer time.
• Use photographs and short videos – A picture can speak a thousand words. Visually attractive photos draw user attention on a particular page compared to a lines of text. People spend more time looking at visuals. It is the best way to draw user attention.
• Use subtle colours – Web designers should consider using colours that are soothing to the eye. Colours must complement the theme, background and brand. Businesses using digital marketing understand the importance of colours.
• Introduce PPC service –
PPC Services in Mumbai can be versatile for advertising campaigns. Here, the advertiser pays the publisher whenever the ad is clicked. It is the most common paid form of advertising.

• Use customised illustrations – Websites that use customised illustrations, such as doodles and other art work, believe that it is visually appealing. Such visuals are original and appreciated by the masses.
• Introduce testimonial page – Satisfied and happy clients typically like to share their opinion of a website. Some web pages have video testimonials, whereas others prefer short write-ups. This helps potential customers understand more about the product/service.
• Incorporate mobile-friendly pages – Some search engines are very particular about having a mobile-friendly website. Users must be able to open websites on their mobile phones and navigate easily. Mobile-friendly websites get higher rankings.
• Introduce the team – Customers find it interesting to know who is responsible for the end product/service offered. This increases the credibility of the business and creates trust between clients and companies.

Bal Rai is an Internet Marketing Consultant at eTrack Media, a leading SEO company in Redditch, UK.