Delivering Content through Video Magazines

The global print media market, a part of the media industry, declined at a compound annual growth rate (CAGR) of around -0.3% during the historic period. The media industry showed a drastic decline. The decline is mainly due to the due to growing internet usage, was a restraint on the print media industry during the period 2012-16. Many students in developed and developing countries were illegally downloading e-books.

In the forecast period, the global print media market size is expected to be over $400 billion by 2021, growing at a CAGR of nearly 1.2%. Online paywall is expected to drive the shrinking news media market in the future as publishers shift from print to digital in monetizing news content. A paywall model adopted by over 50% of the newspapers in the USA, prevents free access to content and involves readers paying for online bundles - much as they used to pay for print. Furthermore, rising population, increase in dispensable income, and increasing per capita incomes are expected to drive the global print media market in the future.

Find TBRC’s report on the print media market: https://www.thebusinessresearchcompany.com/report/print-media-global-market-report-2018

Video magazines are a series of online videos that follow the print magazine format. Consumers spend double the amount of time watching video content online, either on desktop or a mobile device, than they do in reading text online. Research firm Forrester calculated that one minute of video is equal to 1.8 million words. Studies have also shown that video advertising generates four times the leads of non-video advertising. Companies like Meredith, Condé Nast, Hearst et al have created video production units.

Major companies in the print media market, offering video technology include News Corp., Pearson PLC, Bertelsmann, Axel Springer, Gannett Company Inc.

Download a sample report: https://www.thebusinessresearchcompany.com/sample.aspx?id=103&type=smp

The print media industry produces a variety of publications, including books, magazines, newspapers and directories. The print media industry produces its material in printed materials or electronic media.

The top five companies covered are News Corp., Pearson PLC, Bertelsmann, Axel Springer, and Gannett Company Inc. News Corp. was the largest company in the print media market in 2017.

The countries covered are USA, China, Germany, Brazil, Japan, UK, Spain, Russia, France, Australia, Italy, India and rest of the world.

The print media market is segmented into Magazine Publishers, Book And Newspaper Publishers, and Directory And Mailing List Publishers.

Newspapers Publishers carry out operations necessary for producing and distributing newspapers, including gathering news; writing news columns, feature stories, and editorials; and selling and preparing advertisements.

Book Publishers comprises establishments which carry out design, editing, and marketing activities necessary for producing and distributing books. These establishments may publish books in print, electronic, or audio form.

Magazine publishers publish comic books, radio and television guides, magazines, scholarly journals, newsletters and trade journals.

Directory, Mailing List And Other Publishers comprises establishments such as directory and mailing list publishers and greeting card publishers.

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