Why You Need to Focus on Your SEO Strategy If You Want to Grow Your Real Estate Business

The real estate marketing has come a long way since the time when real estate marketers started representing the sellers and buyers. It was the year 1908 when the National Association of REALTORS® was founded.

This was the era when sources of marketing were very less. According to Placester, "As you might suspect, agents didn’t have a lot of marketing resources available to them to promote their companies and market their clients’ listings. Word-of-mouth was an agent’s best opportunity to gain attention and build a strong business reputation."

The evolution of technology has changed the entire scenario, and after going through television ads, radio ads, print media advertisements and more, now we are in the era of digital marketing.

Digital Marketing, SEO and Real Estate Industry

However, the digital marketing comprises a lot of techniques, like Search Engine Optimization (SEO), Social Media Marketing, Content Marketing and more, but, it can’t be denied that a large part of digital marketing is based on the SEO process. In fact, content marketing and social media marketing also support SEO, and some part of them are used during the SEO process. In this way, it will not be wrong to say that SEO covers a big part of digital marketing.

In the real estate industry, digital marketing has a great role, and there is no doubt that SEO plays a vital role in the growth of a real estate business. It is not a hidden fact now that a large number of people in the current scenario like to search Google or Bing for any type of services. The real estate industry is no exception.

According to the 2017 report of National Association of Realtors, 44% of all buyers and 53% of younger boomers searched online for properties. Needless to mention, people’s inclination towards internet search is still increasing for searching for the services via the internet. So, there are full chances that the number of buyers who search online may increase in the coming scenario.

So, it can be concluded with the above facts that it is necessary for real estate agents to be visible on search engines; otherwise, they may lose a huge volume of potential clients. This visibility can be increased via the SEO process.

SEO process is not just the necessity, but it also has a number of benefits, which can assist the real estate agents in the growth of their businesses. Here are some of the benefits, which you can get through the SEO process for your real estate business.

How SEO Process Benefits a Real Estate Business

#Increased Traffic and Enhanced Conversion Rates

According to Moz’s 2014 findings, 71.33% of searches result in a first-page organic click. Second and third pages get only 5.59% of clicks. And, SEO is the way to give you visibility of a website to come at the first page of a search engine and is one of the most trusted methods to increase the number of clicks on your real estate website.

SEO strategy focuses on different aspects, such as location, neighborhood, home models and a lot more. Besides, the process prominently focuses on the keywords, which are the phrases searched by the genuine prospects. When you target different aspects, you reach to right audiences, who are genuinely willing to deal in real estate. So, your website gets the quality clicks and better website traffic.

#Better Return-on-Investment (ROI)

As mentioned above, it also results in better conversion. The click-through-rates via SEO process are better as compared to the other methods.

Moreover, you don’t have to pay anything to the search engines to display your company’s website on the search results of Google or Bing, and your website is displayed in the organic searches. It will be significant to mention here that search engines provide PPC (Pay-per-Click) advertising method, in which you need to pay for every click on your advertisement in the search results, even if the click is not converted to clients.

On the contrary to PPC, in the SEO process, you don’t have to pay anything to the search engines for the clicks. The only investment you need to do is to pay the fees of a digital marketing agency, which you hire for the SEO process.

You get more than what you invest without any second thought due to the reasons as mentioned above without any second thought.

#Better Brand Awareness

The increased ranking on search engines helps you in building the brand awareness for your real estate firm.

First, the good search engine ranking increased the popularity of your firm as the prospects rely most of the services, which appear in the top results on the search engines.

Besides, when your website comes at the top listing, it not only increases the clicks, but it also results in your increased followers on social media platform, more content sharing on these platforms by people, and more people subscribing for your email offers.

#Authority and Leadership in Market

The major aspect, on which you work during the SEO process for increasing getting the top place on SERP (Search Engine Result Page), is increasing the quality of your website as well as content on your website and external resources. It is a known fact that the search engines always look for better content.

You add articles, blog posts (on your website’s blog space as well as external blog spaces), social media content, videos, infographics, directory listing, and more to help your buyers and give them suggestions about what they are looking for. When you educate the users by these mediums, you get an authority and leadership in the market. You win the trust of your potential buyers.

Therefore, the SEO process also pushes you to build a quality website, which is further helpful in creating the authority and leadership in the market.

To Sum Up

All the above-mentioned facts prove that SEO process has become a necessity for the real estate businesses, plus it also gives a lot of benefits to these businesses. In addition to all this, the real estate agents are also able to attract the audiences of other cities or states, who are willing to buy the properties in their area and are looking for the local real estate agents of the area.

SEO is a vast process, so you need to get in touch with digital marketing, which could accomplish the SEO process for your real estate business. We at Canbay have a team of digital marketing experts, and we provide you the perfect real estate SEO services as well as other digital marketing services.

Shubham is working with Canbayinc as Seo Analyst with 3 years of experience. He is passionate about football and loves to get some dust off his boots whenever free.