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How to Revamp Advertising Strategy for Today’s Customer
Posted: Jan 25, 2019
An effective advertising strategy can present a product or service to the world and create a lasting brand-image. This can be done via print, TV, radio, product packaging or, ever increasingly, social media. But done badly, advertising can lead to sanctions and potentially irreversible damage to reputation.
So, what do people want, exactly? Here are few things which can help to revamp your advertising strategy for today’s customer.
Do not use misleading advertising
Businesses should use clear, direct advertising that is as least confusing as possible. Your advertising must be honest and fair and should not be misleading. By doing this, businesses will ensure that they’re not raising expectations and under-delivering, which will cause disappointment among consumers and a negative experience with the brand.
Offering Customer Service Facility
Customer support is an integral part of any business. It keeps customers coming back for more. Plus, it enhances the entire experience. Use a live chat feature on your site so that client can ask query. If you’re not doing customer service, you’re missing a great opportunity to reach your users and their followers."
Demonstrate the product
Your user should know what your product does. But do they truly know how to use it? Do they understand all the features? Probably not. Hence, it is required to give a demonstration of the product.
Provide proof to support your claims-
You should be able to substantiate the claims you make about your product/service. If you make claims about benefits of your product/service (such as health benefits or eco-friendliness), you should have the evidence to support your claims before you issue your advertising. You must be truthful in any use of quality marks or other accreditations.
It is important to begin your marketing strategy document with an honest and accurate SWOT analysis, studying your strengths, weaknesses, opportunities, and threats. It will help you to develop a more precise picture of your reputation in the marketplace.
Your marketing strategy document should:-
- Analyze the different needs of various groups of customers.
- Focus on a market niche where you can be the best
- Aim to put more energy into the 20 percent of consumers who provide 80 percent of profits.
Therefore, you need to be alert to the legal rules applicable to advertising to ensure that you can enjoy the full benefit of any advertising that you create.
OOH, will always remain relevant. More people are stepping out today than ever before for work commutes, entertainment, recreation and socializing. This is helping OOH, emerge as a powerful primary medium. As such OOH appears to be the medium of the future. New technologies, Better quality of lighting, Faster turnaround time and a new atmosphere of optimism is also helping OOH, emerge as a force. OOH is the science of making brands visible to target customer through intelligent creative, careful media planning and execution. Success in all advertising, including OOH, depends on how well you understand the client, the brand and the market in which you operate.
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Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)