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Mall Advertising is effective media that reach audiences directly at the point of sale

Author: Minal Chavan
by Minal Chavan
Posted: Jan 26, 2019

In the advertisement age, there are various platforms available to advertise and target your desired audience. One of the most effective and innovative platforms is advertising in shopping malls. Although, shopping mall advertising offers great scope to connect with your target audience in plenty of ways. Nowadays, malls springing up in major cities and towns, it has now become a very viable and wise selection to advertise in shopping malls.

Benefits of Mall Advertising

A shopping mall, like any other product or service, must work to create, maintain and promote its brand. And to successfully keep that brand, shopping malls must work hard, be consistent, patient, and transparent.

This media strategy can put your brand awareness in front of people. Today’s shopping malls are busy and upscale advertising environments full of excellent opportunities to make contact with your target audience.

Currently, Mall advertising and branding is coming up as one of the most broadly used of all outdoor advertising strategies. Therefore, this branding is soon becoming the new form of brand advertising.

Mall advertisements come along with the following important advantages:

Consequently, this marketing device is proving to be very useful to reach out to prospective consumers who visit malls regularly for shopping, dining, movies, games or other entertainment purposes.

As well as, The topmost advantage of Mall advertising is that these ads easily grab the eyeballs of potential consumers.

Mall Advertising Tools-

The following are the tools used in Mall Advertising and Branding.

1.Mall Baggage Trolleys

Branding solutions are also done through baggage trolleys especially at the airport (domestic & international) area. Brand owners stick their brand message on the trolleys in such a manner that they are visible and recognizable by customers.

They immediate create a lasting and powerful impression on their minds.

2.Pillar Wraps

As well as, pillar wraps are usually visible in the airport area or shopping malls. Pillar wraps are classified under poster brand displays.

However, this media provides a more attractive look and feel as compared to conventional poster advertisements. Very innovative, space-saving and superbly attention drawing.


Another Backlit is the commonly used outdoor advertising media. A life like the exposure of the brand is provided by the backlit and is an absolute eye-catcher and a definite head-turner.

Being highly attractive they on the minds of the viewers tend to create long-term and strong impressions.

Mall Advertising- An excellent choice to make a significant impact!

Mall Ads are emerging as one of the most popular methods of brand promotion through OOH media. It represents the new age mode of brand promotion. This marketing strategy is here to stay. So, make use of it and reap the benefits that it has to offer!


If you want to reach as many shopping consumers as possible, Global advertisers can help. By advertising in malls through our network, you can get over 100,000 views a month! In conclusion, the mall is a great place to promote because mall shoppers are already in a purchasing state of mind. You can contact us : Amit Gupta 9820797773 & Sanjeev Gupta 9820082849 or visit our website for our best packages.

About the Author

Minal Chavan Sales and Marketing at Global Advertisers - The Ultimate Choice in Outdoor Advertising. (Mumbai, Maharashtra, IndiaMarketing and Advertising)

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Author: Minal Chavan

Minal Chavan

Member since: Dec 11, 2018
Published articles: 38

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