How SEO & PPC Work Together To Gain Visibility?

Digital marketing strategy is a dynamic environment and merging insights from the paid and organic world is an excellent way to meet business goals. Combining these two methods increases the prominence and leads to a more successful search strategy.

Search Engine Optimization uses on-page optimization, including altering metadata and keywords in content so that search engines can crawl a website and rank it based upon its relevance. Some of the additional factors that contribute to SEO bring about the value. On the other hand, PPC is a strategy where businesses pay for ads on several platforms such as: Google Adwords, Facebook, LinkedIn and YouTube to drive traffic back to relevant landing pages on their websites.

By integrating SEO and PPC, there are a plenty of benefits including increased paid clicks, increase in organic traffic, increased profits and savings in advertisement spend. So, here is how to utilize the resources of organic and paid search to help your business succeed and prosper in the long run.

Share Information

Search Engine Optimization can help paid ads and vice versa by sharing information from each team. Paid ads reach the user quickly while results from SEO can take a little longer to verify. In Kansas City, many local businesses choose both Kansas City SEO services and PPC services in Kansas City together. Both teams can share data and insights to strengthen both marketing efforts.

Increase Your Social Media Visibility

With social media platforms such as: Facebook, LinkedIn, YouTube and Instagram, the PPC team creates ads that target particular groups. The outcomes of these campaigns comprises of valuable data about key demographics for your product which the SEO team can further use in to write new content and refine SEO strategy.

Keyword Sharing

For SEO efforts and paid campaigns, you need the right keywords. In paid ads, digital strategists use keywords to target consumers who are closer to making a purchase or planning on a conversion. In SEO, keywords are a vital part of ranking a website on search engines and developing the right keyword strategy. With the rise of voice search in digital marketing, longer tail keywords and phrases are becoming more common so merging efforts can help both PPC and SEO teams create a coordinated message at the product with SEO until and unless the final purchase happens with targeted ads.

Capitalize on the Ability to Own Google SERPs

One of the massive advantages to combining paid and organic efforts is added exposure on the SERPs. Many corporations eliminate PPC spend if they rank number one for a given search term. But, it’s imperative to remember here that for most of the Google results page, the first one to three result is paid ads. If you can lead in both of the paid and organic search results, you won't just have a high increase in traffic - it also gives the impression to potential customers that you are an important part of the market.

Salt Rank – Kansas City SEO & Website Services

2300 Main St #900, Kansas City, MO 64108, USA

844-255-7265

Salt Rank is a result oriented full service digital marketing agency. We are a one stop shop for all your web needs specializing in SEO, PPC website design, web development and app development.