Top 5 Ways CRM Mobile Apps are Changing the CRM Industry

More than half of the world’s population is now online. Yes, you heard it right. Internet has taken us and everyone around us by the storm. The year 2017 experienced was big for IT industry. According to the Global digital reports by We are Social and Hootsuite, about quarter of a billion users came online for the first time in 2017.

Internet is changing the way humans lead their everyday lives and there is no doubt that mobile phones are contributing to support this positive change wave. There are around 5.135 billion people using mobile phones and among them 4.021 billion people are online and using internet to enhance their lifestyle.

The above numbers are huge and they will keep on increasing year-on-year. Along with the numbers, the technology is also advancing at the same pace. Everything available on desktop is doable from your mobile and mobile apps.

Basically, you can perform any function from any corner of the world. Nobody is bound to the desk anymore. And this trend is making a huge dent in the CRM industry too. There are mobile apps available that are capable of performing most of your CRM functionalities.

And if you don’t believe us, then here are top 5 ways CRM mobile app is changing the CRM industry.

• Accessible Data

Businesses that use CRMs have a huge customer base. In such cases, every piece of data becomes invaluable. And to access data from anywhere takes business operations on another level itself.

Team members on the field don’t have to carry heavy papers around anymore. CRM Mobile app has made data accessible from any part of the world.

• Prompt Customer Service

Gone are the days when customers used to be patient. Everyone wants quick and easy customer service or they will just move on to the next thing. In today’s scenario, providing quick solutions becomes necessary to succeed.

And CRM mobile app lets you do just that. You can reply to customer queries on the go, provide support whenever asked, and solve cases from anywhere.

This also enhances customer satisfaction which builds a solid foundation for long-term customer relationships.

• Personalizing Customer Experience

CRM mobile apps are changing the way businesses are interacting with their customers. Now, the marketing team can communicate and target the customers in a whole different way giving them a feel of personalized experience.

Moreover, they can track the social media activities and create unique content for them.

• Efficient Team Communication

Team communication plays a vital role for sales department in any company. And it is necessary to communicate the smallest of details when it comes to client deals. This becomes efficient with CRM mobile app as the sales reps on the field would be able to track all the activities happening on a particular customer or prospect.

This way the sales department becomes more productive which makes the overall development of the organization inevitable.

• Faster Decision Making

Any department head will be able to make a quick and tactical decision with the access to real-time data from CRM mobile app. Having all the needed information on the fingertips means the manager will be able to fine tune the strategies as when required to improve the final results.

These are just 5 ways a CRM mobile app makes a huge difference in business operation and more importantly the productivity of everyone in the organization. Doesn’t matter which CRM using there are mobile apps for each and every one of them like TapCRM - SuiteCRM mobile app, Salesforce Mobile App, SugarCRM mobile app, etc.

Such apps help all the business owners to facilitate their customers in the best way possible creating a win-win situation for everyone.

Mr. Maulik Shah is the founder & CEO of AppJetty, a digital software products store specializing in extensions, plugins and apps for host of software platforms like Magento, WordPress, SugarCRM, SuiteCRM, Odoo, Dynamics CRM, etc.