Dynamics 365 vs Dynamics CRM: Why It is a Good Idea to Switch to 365

Dynamics 365, since it debuted in 2016, has become somewhat of a rockstar in the industry. More and more users are starting to the flexibility, cost-efficacy, and functionality it brings to the table. However, what about the folks Dynamics CRM users? Well, while several such users have already made the switch to 365, the fact is that many people are hesitant to follow the same path. It is perhaps because of a lack of awareness about the many advantages the Dynamics 365 suite has to offer.

However, before we start discussing why it makes sense to switch to 365, let's first go through some basics and the differences between the two.

Microsoft launched Dynamics CRM 16 years ago as to serve as their customer relationship management tool, lending valuable help to companies in the context of operations like customer service, marketing, and sales. While CRM witnessed considerable success, the tech behemoth brought in Dynamics 365 that combined new iterations of older Dynamics programs under the aegis of a unified brand.

What happened to Dynamics CRM then, you ask. Well revamped and divided into different modules, namely, Dynamics 365 for Marketing, Dynamics 365 for Sales, Dynamics 365 for Project Service Automation, Dynamics 365 for Customer Service, Microsoft Social Engagement, and Dynamics 365 for Field Service.

Now, on to why it makes sense to switch to Dynamics 365 instead of sticking with Dynamics CRM. While there are several reasons, we have listed some of the most compelling ones here for your convenience.

1. Better interface: Microsoft introduced a new interface for Dynamics 365, Unified Interface, in 207. It helps highlight the essential data, equalize the interface across apps, and progress towards a consistent, mobile-friendly stance no matter what the device, orientation, or screen resolution involved may be.
2. Enhanced integration: Microsoft has undertaken multiple measures aimed at making sure that the business productivity tools that fall within the purview of the Dynamics suite function better together and enable businesses to be better informed and improve their productivity. To that end, LinkedIn, Power BI, Office 365, and more are some of the many tools that can be linked to Dynamics 365. It, in turn, allows sharing of information between platforms, consequently empowering businesses with a better understanding of operations.
3. Artificial intelligence: Dynamics 365 gets myriad of artificial intelligence and machine learning abilities that offer better insights as well as improved predictions and data analysis. Case in point: The Relationship Assistant in Dynamics 365 for Sales. It monitors behaviors, probes information, and provides automatically generated action cards that help make sure that the pipelines never stop moving. The Relationship Assistant is also capable of evaluating relationships with customers and suggest subsequent steps such as contacting inactive users, reminding users about upcoming activities, and more.

With its growing popularity, Dynamics 365 will become the default choice for businesses to keep pace even with CRM offerings. However, why wait till you have no choice? Also, if you are still unsure, we advise you to get in touch with a trusted company that helps with easy migration to Dynamics 365.

Passionate writer. Love to explore new topics...