Invest smart on digital marketing services today to achieve e-business excellence beyond your expect

Digital Marketing Tactics That You Shouldn’t Ignore in 2019

Businesses love digital marketing. The commercial impact of digital innovation is high on chart, especially on ecommerce industry. With the start of 2019, the digital marketing landscape is witnessing a huge shift with the addition of newest and superior trends. The list of new digital marketing strategies is long, but we have filtered and mentioning the finest out of them that are evolving rapidly in this high-tech e-era of businesses.

Use of Artificial Intelligence

Artificial Intelligence or AI is already taking over the world. It can analyze search patterns and consumer behaviour, utilizing data derived from various online sources to help businesses track and improvise how users find their services and products. AI can also offer tips and information to users by getting into their conversations. Compared to the only 2% use in 2017, the chatbot technology will be preferred by 25% customer service providers by 2020. So, it’s quite necessary for businesses to adopt AI in 2019 to accelerate their growth.

Video Marketing

Well, you may be aware of the importance of video marketing strategies for online businesses. If not, let us show you few figures associated with video marketing.

• Promoting videos will create over 80% of all online buyer traffic by the end of 2020.
• Around 80% of people mention they would preferably watch a video than reading any text content.
• Nearly 75% of businesses say video marketing has improved their conversion rate.
• Around 65% of consumers state that videos gave them confidence to purchase online.

The mediums such as live broadcasting, product demos, podcast, explainer video, and other video marketing associated mediums are quickly gaining higher engagement ratio compared to other mediums.

Influencer Marketing

Rather than promoting your business directly to a group of consumers, taking help of business niche and famed influencers to spread out business words can be extremely effective. Using influencer marketing can attract more number of customers and gain their valuable trust with best approval rating. Your business influencer can be anyone; from reputed instgrammers to YouTube stars, celebrities or bloggers.

Social Messaging Platform

Believe us, social media platforms are far beyond of just sending messages. Just imagine the business possibility with 1.3 billion monthly active users of Facebook, over a billion of regular WhatsApp users, 700 million Instagram users, 900 million WeChat users and countless other social mediums where the number of users is going high and higher with every day passing. The statistics of social messaging apps are just astounding and could be an unmatched source of business marketing which is still yet to discover its finest potential.

Voice Search

Siri and Alexa are definitely going to dominate the search results for businesses in near future. Estimately 50% of all internet searches will include voice as the medium by the year end of 2020. Even today, 20% of mobile queries and a 25% of Bing searches include voice search the medium. The importance of voice search is already in roll and 2019 will be a crucial year for this trend to thrive by online businesses.

This will be the year of customer experience and business personalization. So, your business better be prepared to face the challenges and standout from competitors.

Invest smart on digital marketing services today to achieve e-business excellence beyond your expectation. Fast, efficient & then comes Ideazicon, call us.