How mobile phone can be utilized for advertising or marketing?

Mobile being the most hand-held device is comparatively more user-friendly than, desktop and other traditional means of communication. This is because Smartphones allow an endless flow of information and easy accessibility at any given time, thus becoming the future of advertising and marketing.

This small-screen communication medium has greater scalability and can reach millions of world-wide customers individually. This small yet effective weapon provides a wider horizon to the marketers or brands, helping them demonstrate their products or services personally among their target audiences. Hence, due to its anytime-anywhere capability, it can be utilized for advertising or marketing purposes.

Current Market for Mobile Advertising

The current and the future market of Smartphones are nowhere near to slow down. Mobile phones have undergone a remarkable advancement in the last decade. Today, it has become a core component of the modern-day advertising, and companies are investing more and more money on mobile advertising to enhance customer acquisition, engagement and retention. In fact, according to a research of "adespresso", spending on mobile advertising will be double by 2022.

Trends in Mobile Advertising

The mobile advertising market is not merely developing; it is exploding. In fact, it has outgrown all other digital marketing platforms. Realizing the mobile market growth, companies are incorporating this small yet effective medium in their business strategies and earning more profits. These days, moLotus which is a revolutionary mobile video advertising platform is getting high popularity among top global companies like Panasonic, TATA, Samsung and L’Oreal etc.

Now, let’s have a look at some ways or types of mobile advertising that can be used for marketing purposes-

1. Location-based Advertising

Location-based advertising provides real-time information by fetching history and present data while giving marketers an insight into their consumers’ behavioral pattern. With its endless possibilities, brands are using this advertising medium to acquire and retain their prospects.

3. Deep Links

Deep links help marketers get rid of all the unnecessary steps while guiding the consumers to a particular page or a website. It is a hypertext link that contains URI (uniform resource identifier) which is linked to a particular location within a mobile application rather than merely launching it.

4. Mobile video advertising

While businesses are searching for their own piece of Smartphone marketing pie, they can also try moLotus rich media mobile messaging platform. Brands or marketers can send unlimited messages, greetings and special offers via moLotus- a revolutionary mobile video messaging platform that directly reaches target audiences in minutes. It has better customers’ reachability, scalability and enabled with multiple customer response options like SMS, calls and clickable link.

5. Gaming-apps advertising

Smartphones have a pool of endless opportunities from shopping, chatting, searching to gaming. According to research by "Flurry", users spend 32% of their total mobile time on gaming. This is a big time call for all marketers who want to engage and retain their prospects via Smartphone games.

Hence, the above information defines how mobile phones can be used for advertising and marketing.

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