Three Ways to Convert Gemstone Store Visitors into Shoppers

Selling your natural gemstone beads online is a big challenge. You have to entice the visitors to look into your products with an applaudable homepage. For a new business, getting established in the crowded online gemstone market can take time.

Here are three ways in which you can improve sales of your online gemstone store -

1. Reduce Cart Abandonment Rate

A person who made through half of the purchase certainly wanted to buy the product. On a whole, the cart abandoned costs thousands of dollars to the online gem dealers. Sending an email with the direct link to complete the order is recommended.

A few of the first time buyers find it difficult to navigate through the buying process. In such cash, telephonic assistance is the best alternative for turning them visitor into a buyer.

Most of the sellers send an email for the recovery of the abandoned carts only once. It should be sent twice or thrice with a gap of a few days. A card recovery email should become a part of your remarketing campaign. Sending an email thrice will increase the sales by 26%.

2. Upload Product video

Engaging the buyers to facilitate the conversations. A video is the most engaging form of content even when it comes to gemstone beads wholesale websites.

According to the current statistics after viewing a video of the products the chances sales increase by 60 %. But, not every retailer can afford a video creation. You don’t have to necessarily hire a professional photographer if you own a phone with a high definition camera.

With a little practise you will understand how to use light and background setting to maximise the quality of your picture. You can share the best videos on your site’s social media handles.

However, for the website hiring an experienced videographer is a must if you sell gemstone beads wholesale. To reduce your budget include only the best sellers in your video campaigns.

3. Downsell, Upsell and cross-sells

It’s no brainer that down selling, cross-selling and upselling boosts e-commerce revenue. Targeting these three techniques to the right audience is the key to converting visitors.

A customer who is frequently visiting your website but not making any purchase should be shown related to the gemstones. This is called cross-selling; a process where a complementary or similar product is shown to existing customers.

Showing them the past incomplete orders or cancelled orders are known as down selling.

Based on the buying stage of the customers you can one of three techniques to increase your sales.

4. Watch out for Gemstone Trends

The gemstone beads are commonly used in necklaces and bracelets. Though a portion of the populace wear beaded gems for their healing property, others use them for accessorizing. The aesthetically appeal of the precious gems, i.e. ruby, diamond, emerald and sapphire is forever. To look chic people select the semi-precious stones that are hottest in the fashion. Before you make a purchase research the global gemstone trends. If you stock beads which are no longer in demand it will reduce your profit margin, may also result in loss.

Conclusion - Investing in customer acquisition a major mistake for small natural gemstone beads businesses. They should focus on maintaining existing customers by offering them better customer service. Sending email for abandoned cart recovery, adding videos and showing related products are three major tactics for increasing gemstone beads sales.

Also Read: An introduction to Cabochons