What Are The Top SEO Trends To Watch Out For This Year

SEO techniques keep on changing almost every year depending on the advancement of technology. It is usual for the trends of last year to become obsolete this year and new trends to take their place. This factor does not imply that all the trends of last year have stopped working now. Some of the trends of last year still hold ground, but many new techniques have also gained prominence. So, take a look at these top four trends in the world of search engine optimization that can effectively improve traffic to your website.

Improvement Of User Experience All Over The Site

The search engines want to offer the best results to the users, and thus, your site needs to be of high-quality to get a good rank. Google rewards the sites with a good rank when they have a low bounce rate. The simple logic behind this is that Google feels that a page is useful when a user spends more time on it. Factors like improved page design, faster loading speed, and easy to read content are some of the things that can enhance user experience.

Optimizing Sites For Voice Searches

More than half of the users no longer type the queries, but rather, rely on voice-assisted search. The voice searches are based on questions rather than statements. For example, the one who uses voice search will say something like 'what do dogs eat' instead of typing 'dog diet.' Thus, you need to make sure of long-tailed keywords and structured data to ensure that it reaches a wide audience.

Staying Focused On The Topic Cluster

You should not just focus on using the keywords but also understand the context behind it. You should consider the intent of the user behind the search query rather than using various ways of phrasing a search query. You will be in a good position to deliver results to the user once you get know their location, age, and interests. However, you should not stop researching the keywords because they still hold relevance for the Google crawlers.

Getting The Length Of Content Right

Long contents rank high in the search results due to their effect on SEO Search Engine Optimisation. The online surveys have stated that the average first page results of Google have over 1800 words. However, make sure that the length of the content is relevant to the context about which you post it.

Hopefully using these top four trends will significantly boost the rankings of your site. It is usual for the trends of last year to become obsolete this year and new trends to take their place. This factor does not imply that all the trends of last year have stopped working now. Some of the trends of last year still hold ground, but many new techniques have also gained prominence. You can hire a company that specializes in search engine optimization to make sure that all the modern techniques, marketing strategies and trends are followed appropriately for your site.

Ricky is a graduate of computer science engineering, a writer and marketing consultant. he continues to study on Nano technology and its resulting benefits to achieving almost there.