7 Ways To Improve Your Web Design For This Year

What’s the first impression your visitors have as soon as they visit your website? Are they able to determine what the website is about? Are they able to navigate through the whole website easily? Does the home page of the website clearly state what your company does? Is every element of the website easy to understand?

There are so many questions that need to be answered before designing and optimizing the website. Designing a website as the best web design company in India doesn’t mean to add visually aesthetic elements to it; it means to have a design that delivers a user-friendly experience, has improved functionality and even complements the content of the web page.

Every element of your website should clearly communicate to your audience about -

What you do, who do you do it for, why do you do it, what makes you unique and how they will be benefited with it.

And therefore you need to look hard to your website now and see what you need to do to improve the web design. Here is what you can do to implement the same:

• Have a plan with your web developers

The first tip is to not to rush into designing the website. To ensure that your website is effectively catering the needs of the targeted audience, you have to draw an outline of the visitors’ journey that commences with when they visit your website for the first time and summons up with their transformation from visitor to customer.

Questions like

• Which will be your landing pages?

• What content are your readers going to read?

• What offers can you provide for conversions?

And many more will help you in designing the site accordingly.

Designing the website is not the final thing, it’s the beginning. You can have the right questions and answer them accordingly. Here the contextual play can help you a lot. Your research based on current consumers can help you in knowing what drives them from a visitor to a customer. With the help of the best web developers of the best web development company in India, you can plan the rest and come up with an ideal strategy.

• Decide over the "exclusions"

Before deciding upon the inclusions, we as the web development company in India always suggest deciding over the things that you have to remove from your website. There are many elements that might not go in sync with the message you are trying to convey or even detract the visitors from the value conveyed. Complicated GIF files or animations along with long content or cluttered images are few on the list of these "exclusions". For creating a compelling first impression, it is essential that the visitor easily goes through the main points of the page within the first few seconds. Hence make sure with clear and concise headers you have powerful sections of content along with photographs and icons. Also, don’t just follow the trends blindly. Have a unique approach while curating content for your website.

• Implement CTA

CTA or Call to action is very significant. As visitors visit your site, you need to direct them as what to do next. As the visitor visits your website, they don’t know what pages are to be viewed or actions that need to be taken and hence need some sort of direction. That’s where CTA steps in as it will guide the users through the website. Call to Action buttons can be your tool in directing users to take the desired action. Use it very carefully. Some of the best examples of CTAs are Click here for more, Watch the video, Subscribe for more such content, see pricing, download the PDF, etc. You can get the assistance of the best web development company in India to use CTA the right way for generating more leads.

• Right images

Every image is not right for your website as it may not get in sync with the message you’re trying to deliver to your audience. There are many websites on the internet wherein you get the free images ideal for your web content. They may look good but ideally, you should use photos of your own or at least the ones that portray images of the real people working or of the products. Make sure the image you are using match the brand and the content.

• Navigation

As the web designing company in India, we are aware of the fact that Navigation is substantial as it will guide the users through the website. A disorganized navigation interface might be the beginning of the worst things. So always go for improved and easy-going navigation to ensure that the visitors can easily go through the website and find what they’re looking for.

Responsive navigation that constitutes of streamlined content and follow a particular hierarchy are some of the best characteristics you can work on to improve the navigation of the website.

• Make sure to use the "white space"

As one of the proficient team of web designers in India, all we could say about the white space they help with the viewership and the legibility of the site. It helps the web designers to distinguish different sections of the page and to increase the readability.

White space as the name suggests is the space on the page that is empty and doesn’t have any content or image. A little extra space might make it superfluous and a little less of it makes it seem all cluttered. Not only is it responsible for improved readability, but it also helps in letting the designers position the different web design elements as per priority.

• A mobile optimized website

You probably are aware of the fact that many users access the website via their smartphones instead of Laptops and computers. Therefore web developers always focus on developing a site that is mobile friendly. Make sure it fits in the different resolution of the screen and it doesn’t affect its appearance or functionality. It is very essential that the website provides users with a seamless mobile experience as well.

Amit Kumawat is the author of this article who is the director of a web development company in India. He loves to write about several technical and non-technical topics and issues.