How to Choose the Best SEO Agency

SEO is a saturated field (especially in London!), with hundreds of SEO agencies all claiming to offer specialised skills that will propel your website to the ‘top line of Google results’ using myriad techniques, some more obscure or supposedly up-to-date than others. So how can you possibly know for certain which company will achieve the results you’re hoping for? We always suggest to read SEO company reviews, case studies and past website content.

Keep in mind that some agencies can assist you with more than just SEO. It always makes sense to select a company that can also handle pay per click campaigns, content marketing, email marketing and social media management services. When you hire the most suitable company to carry out these sophisticated tasks for you, then you’ll be freed up to concentrate on the day-to-day running of your business rather than having to grapple with SEO algorithms and best practices.

First of all, you should make an effort to clearly define your SEO objectives. In order to find the right team for the job, you must figure out which areas of your online presence are most in need of improvement. It could well be that you need an entire new website or you may just need SEO. If you’re uncertain which areas need further work, then carry out a digital marketing analysis. A decent agency will have the data needed to show which areas will give the most bang for your buck.

Secondly, find an SEO company that can do a thorough job of tracking your data, so the resulting analytics can yield even more powerful results. This includes telephone calls, contact forms, site visits, click through rates, visits from other countries (perhaps you are looking to export or sell your service abroad?), and more. It’s crucial to make decisions based off of results and never gut instinct. Ask prospective agencies for more information on how they collect and review this data.

Third, it’s essential to review SEO company reviews, case studies and testimonials. This is probably the most reliable means of accessing unbiased opinions about an agency and its services. Of course, online reviews can be faked so it’s a good idea to dig around for as many perspectives as you can. You will often find these reviews by exploring the company’s own site or carrying out more detailed searches on Google, Yelp or Glassdoor (to review past employees’ experiences).

For more exacting information, it might be worth requesting case studies from the agency by phoning them up or submitting an online form. Another good way of achieving a sense of what a particular agency is like is to request an actual reference. A reputable agency should be able to put you in contact with a current client so that you can communicate with them directly about their own experience and satisfaction level.

Finally, schedule a consultation. Whether you are down the street or 100 miles away, you can always ask for a consultation. Most likely, the agency will be happy to pull up some research on your industry and walk you through strategies they’ve applied for past clients. A consultation will help you get a feeling for the people and their level of dedication and creativity. A face-to-face meeting also helps to set the tone, as you’re aiming to develop a trusting working relationship with your agency.

If you’d like to know more about Web Choice and the full range of services we offer, please get in touch and we will arrange a call at your convenience.

Author Bio:

We are a full-service web design agency with a dedicated focus on creating websites that are Responsive, Secure and Results Driven. We utilise the latest technology which in turn guarantees fantastic results for the clients we help and support.

We are a full-service web design agency with a dedicated focus on creating websites that are Responsive, Secure and Results Driven. We utilise the latest technology which in turn guarantees fantastic results for the clients we help and support.