Mobile video advertising is to bring the latest transformation in the industry

Mobile Video Advertising, the word itself suggest, advertisement via mobile videos.

The rising habit of using smartphones among people has opened up lots of opportunities for marketers to promote their products & services digitally. It has become an opportunity for businesses, big or small, to increase consumer acquisition, engagement and retention by incorporating mobile video advertising into their business planning and execution processes.

In the last few years, the advertising industry has seen a massive growth and that is expected to rise even more in the coming future. And, due to its strong demand among brands and marketers, it has turned out to be a breakthrough marketing medium.

In fact, most of the renowned brands like Samsung, Panasonic, TATA and L’Oreal have already been using this medium to generate more leads and profits.

Let’s have a look at some of the advantages of mobile video advertising that defines why it has turned out to be the biggest transformation in the marketing industry-

1. Greater Customer reachability

Phone users keep their handset handy with them throughout the day which means marketers can easily reach their potential customers whenever and wherever they want to. As customers have round-the-clock access to their phones, reaching and engaging them becomes easy without any boundation of time and location. And to do so, brands can try moLotus, a mobile video advertising platform to reach, entertain and make their customers loyal.

2. Appropriate customers’ feedback & rating

"If you can’t keep your customers happy, they won’t be using your brand again"

In order to grow in any business, getting the customers’ feedback is as crucial as fuel to ignite fire. According to a BI intelligence’s report 2017, 48% of the world’s marketers agreed that the customers’ feedback helped them earn more profit.

To know whether your services/products have been liked by your customers or not, you should try moLotus- a mobile digital video marketing platform. Using moLotus, your customers can easily give appropriate rating and feedback to your services with more accuracy. Furthermore, it will also make the data analysis and examination much easier, appropriate and detailed.

3. Enhancement of customers’ loyalty

The biggest transformation that has entered into the marketing industry is the replacement of plastic loyalty card into "mCard" of moLotus- a mobile video marketing platform. mCard is an automated and digitalized loyalty card that is easy to use and can be delivered directly to the customer's phone.

With mCard, your customers won’t need to carry their physical loyalty card as they can always find it into their phones in the digitized format. This feature is not only convenient for your customers, but it also saves your huge amount of money that you spend on purchasing plastics, printing, and distribution etc. Hence, it helps brands to enhance their customers’ loyalty and lifetime value.

With the increasing number of smartphone users, moLotus- a mobile video advertising platform is all set to bring the latest transformation in the industry of digital media. Brands are now able to reach, acquire, engage and retain their customers.

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