Easy on-page SEO techniques

If you have a website, you must be pretty familiar with SEO (search engine optimization). Having good techniques will ensure that your website will start gaining traction and ranking, and be more visible to other people as it climbs on the search engine stack. There are two ways of doing SEO. There's something called on-page SEO and off-page SEO.

On-page SEO is when you're doing SEO techniques on your website's page (as the name suggests). Off-page is when you are doing other SEO activities outside of your website - thus as gaining social signals, making backlinks etc. In this article, we'll look at mostly on-page SEO so that your website starts gaining traction and in turn - traffic, from the search engines.

Here's a brief introduction to on-page SEO as we as a SEO services company in Mumbai take to ensure correct SEO:

a) Using H1 tags: This is very important. For any keyword that you wish to rank, you must try to include that within an H1 tag on the page. It is important and generally a good practice to have one single H1 tag on the page to stress the importance to the search engines as to what the page is all about.

b) Place the keyword at the beginning of the tag: As mentioned earlier, when you're using the H1 title tag, ensure that the keyword is placed at the beginning of the title. It is usually frowned upon when the keyword is broken or placed at end of the tag.

c) Optimize the title tag: As you are crafting your title tag, try to maintain its length between 45-60 characters. That's a good title length. Anything short of it will not really have much impact and anything more than 60 will usually be cut-off on the search engine page, so it won't be that appealing.

d) URL: When you are making a page, there's a URL that gets assigned to that page. Try to keep the URL of the page as optimized as possible. Try to include your main keywords (or however other keywords that you plan to use) in the URL as it gives a boost to your on-page SEO

d) Number of keywords: It is generally a good practice to keep your keywords in check and do not include more than 4-6 keywords (the same one) if the article is about 2000 words long. Do not try to stuff your keywords in the article or blog. Stuffing your keywords is an old-age method and it is best to keep it in the past. All the dirty stuffing that used to happen invited the wrath of the search engines and they have grown far too smarter now. If you plan to stuff unnecessary keywords, beware as it is a sure shot way of inviting Google's penalty and it is a headache to deal with.

I hope this brief article helped in doing some on-page SEO and keep watching this space for more SEO tips and techniques. I'll soon be writing on off-page techniques as well.

My name is Kyle and I'm a content writer working for a website development company in Mumbai. I love my work and love the work that the company does!