Mobile video advertising- a perfect marketing medium to boost the startups

Nowadays, technology is developing itself at a very fast pace with the behavioral change of consumers. The days are gone when only 2-3 options were available for the people. Today, they are more aware than ever before. They are always on a regular search for important information via huge range of electronic devices. They search for value, fast results and a level of personalization, even when they go out to purchase the daily commodities.

Increased usage of Smartphones- Better growth opportunities for start-ups

These days, an increasing number of mobile phone users is becoming a better growth opportunity for startups. The companies, whether the developed or startups, are focusing on promoting their brands via mobile video ads. Nowadays, moLotus, an audio-visual mobile video advertising platform is making its unique space in the online and mobile advertising industry.

In fact, most of the top renowned brands like DELL, Samsung, Panasonic, TATA, Proton, Standard Chartered and L’Oreal in Malaysia,India & Singapore have already been using moLotus to reach, acquire and engage customers via interactive and engaging rich multimedia mobile video messages.

Important factors affecting the growth of startups

No matter, whether the top multinational companies or startups, if your message hits audience's’ mind, your business will grow for sure. A strong brand voice is vital for any startup’s success. A well-delivered brand voice gives the audience a better idea of what the business is all about. It reflects the brand’s personality, its core values, beliefs and the ideas that shape it. And to do so, brands can try moLotus, a mobile video messaging platform or, similar kind platform to deliver unlimited interactive and engaging rich media mobile messages or videos directly into their customers’ mobile box- "No app, no data" needed.

Customer engagement with personalization

Avoid generalizing, try to be personalized and customized – this will help you engage a maximum number of customers in one go while keeping them delighted and engaged. When your customer reads your company blog, browses for your products and receives mobile video ads, he should be able to recognize that everything he received is from the same company and sent especially to him only. And for the same purpose, brands can try moLotus, a mobile digital video messaging platform to send unlimited personalized name, age and gender oriented mobile video messages/ads to their customers.

Investment on mobile video advertisement for future growth

While, the industry has many small screen ad platforms, choosing the right medium is highly important. As per the report of invespcro, around $11.15 dollars were spent on digital mobile video advertising in the US. And, it has been estimated that the investment on the same will be double by 2021. Choosing the right marketing platform as per your resource, budget and needs of your business is considered the most important growth factor for startups.

This growing need for digital mobile video advertising makes the selection of the right platform highly crucial. A strong marketing strategy, better planning, and execution can lead to a successful future for a startup.

In a nutshell, startups should invest and try to add mobile video advertising platforms like moLotus into their marketing strategy to enhance brand awareness, customer engagement, maximize profit and increase revenue.

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