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On-page Technique of SEO Digital Marketing

Author: Kishor Chadha
by Kishor Chadha
Posted: Jun 28, 2019

Digital marketing is not rocket science. It has no boundaries like another marketing technique have.

Digital promotion is a big topic in terms of marketing. It is a type of online marketing technique where the marketing activity is carried out with the help of digital channels and digital platforms available on the internet.

Types of digital marketing are SEO, SEM, SMO, SMM, Content Marketing, Google Ads, etc.

In Search engine optimization, it has two part and these are On-Page SEO and Off-Page SEO.

Here we only discuss On-Page SEO and some of its technique.

On-page SEO is the technique of optimizing web pages in order to rank higher and earn more relevant traffic. On-Page is a technique which is used to optimize a source code according to the methods of Search Engine Optimization.

Page Titles

Page titles are one of the most important Search engine optimization factors for a website. Each of the pages & posts should have its own unique title, which includes the main keywords for that particular page. For example, you could write a blog post about a new Digital Marketing Services that you have tried. It is therefore vitally important that you include 'Digital Marketing Services' within your post title, perhaps "Easy Digital Marketing Services" or "Digital Marketing Services for beginners", etc. This way, whenever someone searches the keyword Digital Marketing Services in a search engine, your post has a better chance of showing up in a search engine because you have included those keywords.

Meta Descriptions and Meta Tags

Many people forget to include Meta descriptions for their Webpages. These descriptions are an important place in the source code to include relevant keywords for your content, as these are used within the search engine results page when your page is listed.

The Meta tag is basically used in the source code of the webpages, you can include a set of keywords in the form of Meta tags in all web page of your website. This keyword should be relevant for your content, which you will have researched previously.

Body Tags (H1, H2, H3, H4, H5, H6.)

When anyone writing your articles, you should break up your content into paragraphs to make it easier for the audience to read. These sections can be given valuable heading, which is where H1, H2, H3, H4, H5, H6 tags are used in the content.

Image SEO

Using attractive images within your content is a great way to make your website more visually demanding and break up boring chunks of text. You can utilize these images to help improve your site Search engine optimization.

All your uploaded images have relevant titles, so treat them just the same as your page titles. Including relevant keywords can help visitors to find your website when searching on Google Images. You can also add Alt Text tag and Descriptions for your images, making them even more useful with SEO.

Add Robots.txt file

Robots.txt is a text file create to instruct web robots how to crawl pages on their website. The robots.txt file is part of the (REP) robots exclusion protocol, a group of web standards that regulate how crawler crawl the webpage of the website and index content and serve that content up to users.

Format of robots.txt

User-agent: [Useragent name]

Disallow: [URL not to be crawled by crawler]

Create a Sitemap

The Sitemaps allows a webmaster to inform search engines about URLs of the site that are available for crawling.

A Sitemap is an XML file that contains the lists of URLs for a website.

It allows webmasters to include additional information about each URL of the website: when it was last updated from webmasters, how often it changes, and how important it is in relation to other URLs in the website.

The Author is an associate editor for Digital Marketing Company in Gurgaon. Through Digital Marketing small organization can become a big organization and we as a Digital Marketing Company in Gurgaon provide SMO, SEO, Etc. SEO Provider Company Gurgaon. Zeacreations is the best SEO service provider company in Gurgaon.

About the Author

The Author is an associate editor for Web Development Company in Gurgaon. Zeacreation is the best web development company in Gurgaon.

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Author: Kishor Chadha

Kishor Chadha

Member since: May 01, 2019
Published articles: 31

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