Common bidding strategies used in digital marketing

With the introduction of so many new bidding techniques, it has become quite difficult for the companies to decide which one to opt for and how will it work for them. The increase in the number of options has made it more difficult and complicated to decide the actual bidding strategy.

The different types of CPCs available are:Manual CPC - This kind of strategy is a default choice and Google automatically sets it if no other is selected at the keyword level. This is used with a motive to drive traffic by clicking.Automatic CPC - This method is used to drive traffic and the control is over an individual CPC bid. The bidder sets a daily budget and Google automatically divides it equally among the number of clicks your ad gets in a day. Adwords does all the work to get the most number of clicks in the same budget.Enhanced CPC - This type of strategy is mainly used by the advertiser who is mainly focussed on conversion. Adwords will increase or decrease the CPC based on the data of conversion tracking, for this purpose it is important that the conversion tracking is enabled so that the data can be used by Adwords. It also focuses on driving the maximum number of clicks.

If you are a business owner who is not fluent in Adwords then you can consider outsourcing this part to a company who is involved in digital marketing activities. If you are situated in Toronto, SEO is being done by a number of such companies.

There are five bid strategies available - Maximize clicks - This is one of the flexible versions of automatic bidding strategy. CPA bidding - This is one of the versions of conversion optimizer that is also used in CPA techniques.Enhanced CPC - Another version of already available CPC techniques.Search Page Location - In this strategy AdWords works with keywords, campaigns, ad groups etc. by targeting the search network. Adwords automatically decides the area to display an ad, whether the top of a page or positioning the ads on the first page. Return on Ad spend - The advertiser sets up a conversion value and based on this Adwords predicts future conversions and values. A minimum data of 30 conversions in 30 days is required so that it can work automatically. Adwords tries its best to return the advertiser by targeting all possible keywords, ad campaigns etc.

The new available bidding strategies allows an advertiser to play around with ads in a more customized way. Google allows the optimizations across all levels of ad groups, keywords etc. Another interesting part available is that you can also try different mix and match of the bidding rules. Bidding management tools are also available with the help of which an advertiser can easily manage the bid by automating it across different ad groups. This tool is also known as bid optimization. A brand can achieve maximum branding by making use of common bidding strategies along with along on organic SEO.

Hi my name is Rachel and i am a professional blogger who likes writing and reading blogs and articles that are related to digital marketing and Information Technology.