Discover what you need to become an SEO expert?

An SEO expert is a person who is responsible for analyzing and creating strategies to ensure that the website he is in charge of, manages to position himself before the competition. His great passion for web positioning has consolidated him as one of the most sought after professionals by brands and companies with an Internet presence.

Thanks to the reach that the Internet has achieved worldwide, search engines such as Google have aroused the interest of companies, personalities and anyone who wants to have a presence on the web, to find a professional who is responsible for positioning your brand in the network of networks. Therefore, the figure of the SEO expert is created, a specialist who manages to place his clients among the top ten places of the search engine.

SEO work has become more complex in recent years, due to changes and developments that arise with advances and changes in search engine algorithms. But before talking about all this, let us explain what it means to be SEO.

What does an SEO expert do?

Before telling you what an SEO expert is, we have to clarify what SEO is. And, nothing, SEO stands for the English term Search Engine Optimization, which in Spanish translates as Search Engine Optimization.

Then, an SEO expert is responsible for optimizing, with specific strategies, websites so that they are positioned in the first places of search engines or search engines such as Google. This professional knows what are the tastes, preferences and trends in the digital market. In addition, it remains updated in the positioning strategies to achieve its objectives.

He is constantly attentive to the changes of users to create new pages, seeking greater visibility of the website under his charge. But the main activities that an SEO expert performs are:

SEO Verification

The first thing must be done by those who specialize in SEO, it is an audit to determine what the main objective of the website is in charge, and then analyze how it can reach the top 10 search engine rankings.

SEO strategy

A good strategy will facilitate 50% of the work. After verifying how the website is located, you must identify the steps you will use to carry out the project.

Keyword Study

Keywords, or keyword, are words or phrases that people use to search the Internet. The search engines, according to the keywords used by each person, offer a series of suggestions of websites where the information sought is found. Thus, if the website complies with all the features that the search engine considers, it is shown among those suggestions.

The SEO expert is responsible for making a study of these keywords so that content is created for each of them and so the search engines place it among the first suggestions of pages for the search of each of those keywords.

Content Creation

According to the theme of the website, you must select very well what contents are relevant and will give visibility to the page, based on the study of keywords. The writing of each content should arouse the interest of the reader, must be attractive and well structured.

Link Capture

It is a strategy widely used in positioning called Linkbuilding, a mechanism that allows you to know where and in what order you should place the link on the website, so that it can be seen by its followers.

Measurements

It consists of a phase in which the SEO expert observes how the project has evolved from the moment it started until the results it has currently obtained.

These are just some of the activities performed by an expert in SEO positioning strategies to make a website reach the top places in search engines such as Google or Yahoo.

Where does an SEO expert work?

The digital medium is the field of work for an SEO expert. This specialist develops his work in three major areas within his work: digital marketing, in the selection of user preferences, technique in the selection of content and sociology, in the ability to connect with clients. In each of these divisions you must create strategies to achieve positioning.

If you specialize in this type of positioning strategies, you can work in a digital marketing agency. There are also large transnationals that use SEOs in their marketing department. But, in general, SEO experts prefer to work independently, from their homes or anywhere in the world.

Qualities of an SEO expert

To succeed as an expert in organic positioning strategies, it is important to have certain qualities such as:

Creativity

An expert SEO is distinguished from another by its creative ability. He is an individual capable of achieving everything that is proposed, achieving unexpected results.

Investigator

With the constant changes of the digital era, it must be kept in constant preparation, inquiring about the new methods to achieve positioning. You should study the regulations and algorithms of search engines, especially Google.

Good copywriter

One of the main skills of a Seo specialist is its consistent writing. Maintaining good spelling and managing to catch your reader must be one of its main virtues.

Knowledge in digital marketing

To consolidate a website among the best search engine, it is not only enough to have good content and strategy. It is also advisable to draw the attention of users outside the page, encouraging visits to the website. Social networks are currently one of the most efficient means to promote a digital site.

Being SEO requires permanent preparation, since the area where it works is constantly evolving.

Difference between SEO expert and SEM expert

Although both terms are concerned with working to position the website, its objectives are different:

The SEO expert is responsible for positioning the website, through content strategies, links or with the help of keywords.

For its part, the SEM expert is dedicated to position paying for advertising.

For the SEM Expert, his priority is to look for the best trends in the advertising market to promote a website.

On the contrary, an SEO expert is a content hunter, of strategies to get the attention of his clients.

Although one profession is not better than the other, the SEO expert seeks to position without having to pay in search engines.

What do I have to do to become an SEO expert?

The first thing you should know is that you should prepare. The SEO expert is a versatile professional who must face a competition that he wants, like him, to position a website in the first places. That is why, with intelligence and experience, you must put into practice your qualities, and techniques that you will learn in your preparation.

What studies should I do?

Although there is no specialized career in the area of??SEO, it is essential that you have some basic programming skills. It is recommended that you do some specialization or postgraduate degree in SEO or web positioning.

Some university careers will provide a good basis for you to become a recognized professional. You can study Journalism, Marketing, Advertising, Telecommunications and Computer Science.

Useful tips to be an SEO expert

The Keyword must be present in the URL, title, meta description, image and content. The more times it appears, the easier you will be able to position the page.

The main title must be creative and must capture the attention of the followers.

URL must not be more than 100 characters

The meta description you write for the Google search should be attractive, with exact words that arouse the curiosity of the reader

Being SEO is not impossible. However, it requires a lot of preparation, dedication, and constant updating of trends in the area of??marketing, computing and writing.

What will the SEO expert of the future be like?

The SEO specialist will continue to be an indispensable professional for every website. Its proactivity, creativity and efficiency will ensure that the positioning of a company on the digital platform. This job should be oriented to the search for real results, evolving as search engine algorithms and trends change.

Dare to prepare to play one of the most requested careers of the future Become a successful SEO expert!

10+ years of digital marketing experience across a diverse group of B2B, B2C and eCommerce clients.