Top 5 SEO Tips For Better Rankings
Posted: Sep 01, 2019
The motive is to write this guide every year may not be obvious to the average business owner. If you’re just getting started with SEO, it’s worth noting that due to Google’s consistent algorithm changes, strategies, tips, and tricks all need to evolve over time.
In fact, the majority of what worked just 5-6 years ago isn’t at all viable in 2019.
Believe it or not, keyword stuffing was indeed a real thing. Then there was the private blog network craze. And let’s not forget exact-match domains.
While last year was indeed an eventful year for the search engine optimization industry, the majority of SEO tactics that worked well (fortunately) continue to be effective in 2019.
Many of the customers subscribed to our SEO company in Delhi, we get to see a lot of interesting search engine data. That implies a feathered creatures eye see on what attempts to win higher rankings, and what doesn't.
Here’s a list of the 5 most important SEO tips and tricks to consider in 2019
*Always provide useful and fresh content - One of the reasons you have a website or blog is to provide content to build an audience, keep your existing readers happy or gain new customers. We mean content from anything articles, videos, infographics, slideshows, music, comments, reviews or anything else that is suited for your niche. If your content is static, old or out of date then most probably your visitors will go away quickly and never come back. What is your first reaction when you visit a website that has out-of-date content? It’s exactly the same as the users visiting your website. A couple of years ago we used to say to our clients that updating was not a very important SEO factor but this has changed due to the competition. There is big competition in every keyword you search and those websites that have the most useful and fresh content have more chances of winning the race.
- Improve your website’s loading time - If this is the first time you are reading that page speed is important for SEO then soon after reading this post you should do whatever is needed to improve the loading time of your website. If you have read about this before and have not yet done anything about it, you are doing a big mistake.
*Make sure that your website is mobile-friendly - There are many reasons as to why your website should be mobile-friendly. First and foremost is the fact that most of your users are coming from mobile. If you go and check your Google Analytics reports and especially the "Mobile Overview" report (found under AUDIENCES / MOBILE), you will notice that more than 70% of your traffic comes from mobile. This means that if your website is not optimized for mobile viewing, these people will leave your website and probably never come back again. Second, Google has introduced a ‘mobile-first index’ that is used for indexing mobile websites. Gradually this mobile index will serve all mobile users. If your website is not mobile-friendly, it will not be part of the Google mobile index and this means a huge drop in traffic.
*Verify your website with Google and Bing webmaster tools - Not having your website registered with webmaster tools is like driving with your eyes closed. This is true and I cannot think of any valid reason as to why you should not take advantage of the plethora of information given to you by both Google and Bing. Some people believe that by not registering your website with Google you can ‘hide’ things from them and slip under their radar and reach the top of the search results. This is not a ‘hide and seek’ game, good long term rankings can only be achieved if you follow valid methods and techniques. For the record: Google already knows everything they need to know about your website with or without submitting it to webmaster tools.
Once you go through the registration process and perform some basic configurations you will get notified if there is a problem with your website and also start looking at some interesting facts about your website like:
Number of index pages
Number of incoming links
Number of internal links
- Optimize your titles, URL, and descriptions - The title tag on a page is the title that you see in Google when you search for a given phrase (see above screenshot). This is not necessarily the same as the title on the actual page.
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