Can These SEO Errors Hamper Your Ranking?

Search Engine Optimization or SEO forms an integral part of every online marketing strategy, and despite the numerous changes it has undergone over the years, the significance of SEO has never diminished. That is why the best SEO agencies in India focus on using the right SEO tools and strategies to enhance the ranking and visibility of websites. However, in addition to doing the right things, it is equally important to avoid committing various mistakes that can undermine even the best SEO efforts. The most common mistakes that can bring down website rankings are discussed in brief as follows:

1. 1. Wrong Choice Of Keywords

It is important to do some research about the most appropriate keywords that are likely to drive traffic to a website. Targeting the wrong keywords can have a significantly negative impact on website traffic. In order to identify the right keywords that are most relevant to their user needs, business organizations need to gain an in-depth understanding of their target audiences and search intent.

1. 2. Low-Quality Web Content

Most business organizations pay great attention to the overall look and design of their website while ignoring the type of content posted on its pages. This can actually be a major reason for driving away potential clients and users. Content having poor structure, zero relevance to the website and numerous spelling mistakes tends to send the wrong message to the visitors. It also reflects badly on the commitment and operating philosophy of the business besides diminishing client trust.

1. 3. Ignoring Title Tags And Meta Descriptions

In recent times, title tags and meta descriptions have become critical SEO tools for ensuring better rankings and visibility. Hence, ignoring these two key aspects can have disastrous consequences as far as website rankings are concerned. The absence of these key factors impacts the crawling of webpages by search engines and this, in turn, affects the overall performance and visibility of the website across SERP pages.

1. 4. Missing Or Broken Links

High-quality external links prove extremely beneficial in driving traffic towards a website and improving its online presence. That is why SEO professionals need to make sure that there are no missing or broken links present in the content being posted for business promotion. The presence of such links results in loss of opportunities to attract potential clients and improve website traffic as well as overall conversion rates.

1. 5. Low On Mobile-Friendliness

With mobile devices having become the preferred medium of internet access for most people, providing mobile-friendly user experience has become a necessity. Websites ignoring this important aspect tend to lose valuable clients and experience a significant reduction in their rankings. Every digital media buying agencies today grant greater preference to content that has been created to cater to the needs and expectation of mobile users, which in itself signifies the importance of having mobile-friendly websites.

1. 6. Posting Plagiarized Content

Creating high-quality content that is relevant to the website can prove to be an extremely daunting task. This often makes website owners opt for content that has been copied and rephrased to match their own objectives. However, the algorithms of major search engines are not only able to identify such plagiarized content but also reject it. This naturally contributes towards downgrading the rankings of the website across SERP pages.

1. 7. Taking Local SEO For Granted

Local SEO has come to play an important role in enhancing the popularity and visibility of a website. However, businesses often tend to take this important factor for granted in their efforts to expand their market reach on an international level. This can cost them significantly in terms of loss of local clients and a reduction in their popularity within the local community. Focusing on local SEO is in fact, the first step towards getting higher rankings.

I am a digital marketing professional. I have 5 years of experience in digital marketing filed. I am working on Seo, Social Media & Google Ad Words. I do Write & read blogs in free time.