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Why Should You Use Baidu Advertising in China?

Author: Damon Za
by Damon Za
Posted: Sep 20, 2019

With more than 700 million users, the Baidu search engine has a huge business potential to create leads while targeting Chinese consumers. Marketing through Baidu ads is the only practical way to reach out to the Chinese consumers and expand your business in the Chinese markets, which is otherwise relatively impossible. Keep reading to know the important reasons to use Baidu advertising to market your business in China.

Baidu is one of the most important search engines of the Middle Kingdom or to be more precise, it is the Chinese Google. Every online business must have a good SEO strategy to be present on the Baidu search engine; otherwise, it is simply not visible to the Chinese consumers. This is mainly because more than 98% of the Chinese internet users browse only on Baidu and hardly use Google search engine. The Search Engine Optimization strategy in China is entirely different from rest of the world.

Reasons to Use Baidu Advertising

Best platform for advertising in China

Baidu is the best platform for advertising in China although it is not as exceptional as Google Adwords are. However, compared to other marketing platforms in China, it is keyword centered and authentic. It is also considered more accurate than any other marketing platform in China. When majority of the internet users in the West overlook online ads, Chinese consumers react positively to these advertisements, which explains why you need to use this platform to expand your business in the country.

A large chunk of market share

With more than 70% of the market share in the country, Baidu is omnipresent. Businesses who want to grow in the Chinese online markets must use this platform to be visible to the consumers. As the country has more than 700 million internet users, it makes practical sense to advertise through Baidu, as it is the only way to reach out to the target audience and increase sales and profit.


Advertising your business through Baidu is comparatively cheaper than other advertising methods such as banners and posters. The CPC or Cost per Click is also lower than Google, although it depends on the industry and the type of keywords. However, foreign companies need to deposit an initial amount before advertising on Baidu. Regardless of that, entrepreneurs find this platform to be more affordable and effective than any other form of advertising.

Growing in an exponential rate

Baidu is perhaps the most important search engine in China that is growing at an exponential pace. With more than 800 million internet users in China, this search engine is the only one that is consistently used and it is expected to grow in the future. Chinese consumers spend a sizeable amount of time browsing for information related to products and services on Baidu. Most of the internet users depend on this search engine for reliable information and buy products online.

Baidu advertising is quite different from advertising on any other platform. However, with the right technique and approach, you can attain success in selling your products and services in the Chinese market. provides digital marketing services including mobile marketing, website localization, WeChat and Weibo social media marketing, PPC advertising, market strategy, and search engine marketing service across major search engines in China, including Baidu, Qihoo360, Sogou, etc. To know more, visit

About the Author

iti Direct Mail offers direct mail marketing services to businesses and non-profits.

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Author: Damon Za

Damon Za

Member since: Dec 05, 2014
Published articles: 84

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