The Changing Business of SEO

As a growing London SEO agency, Web Choice has seen a lot of changes in the last couple of years alone. Long gone are the days of cool arrogance, where a long-established agency was able to depend on its name or brand image. In the early days of selling SEO services there was significantly less competition, so agencies could get away with adopting a ‘my way or the highway’ stance. Now, the space is so unpredictable and versatile that agencies must provide the smoothest experience possible. It’s a more malleable relationship where you fully immerse yourself in the client world.

Aiming to keep those worlds separate is an antiquated style of working. In a sense, the agency scene has undergone a reversal: the agency is the client and the client is now the agency. In addition, there has been a surge in robust in-house teams that are dynamic, well-educated and bring unique qualities to the table. That development could be seen as intimidating, but we reckon it’s a good spur to competition in the industry and enables improved performance all around. The typical London SEO agency also has a more agile relationship with its clients these days.

There has been a shift from agencies determining how long a project should last to the client deciding the time frame. Agencies are assigned ever more complex projects. We cannot lean on old, out-of-date methodologies. Fixing the business problems of high-growth companies today requires having the correct frameworks that can be adapted in real-time to keep pace. At Web Choice we see it as leaving your ego at the door and acknowledging that today’s clients are sophisticated and have a lot of the same skills as any London SEO agency. You need to be collaborators, not dictators.

So what’s the value to a business in recruiting an outside agency as 2020 approaches? While popular brands and their own in-house teams are undoubtedly stronger now, agencies will always bring a lot of muscle to the table for one key reason. Brands are burdened with having to focus on their operations all of the time. Web Choice has experienced the benefit of working on many different assignments across a myriad of verticals. We have a wide vantage point and we’re well positioned to apply solutions from other fields or spaces according to the situation. That’s a useful skill.

We’ve had to address some tricky product and brand problems. As an agency we’re able to dedicate time to fix those issues - but most critically to solve them in clever ways. That outside perspective is often more incisive. Finally, it’s been refreshing to see the small to medium-sized agencies become the heroes of this era and win the big clients. Clients are looking for the rare and the wonderful – not the sterile, cold efficiency of a gigantic branding firm. Agencies that create brands with meaning, rather than just existing and churning, will be the ones that survive and thrive in the long term.

Author Bio:

We are a full-service web design agency with a dedicated focus on creating websites that are Responsive, Secure and Results Driven. We utilise the latest technology which in turn guarantees fantastic results for the clients we help and support.

We are a full-service web design agency with a dedicated focus on creating websites that are Responsive, Secure and Results Driven. We utilise the latest technology which in turn guarantees fantastic results for the clients we help and support.