Advertising on Cabs: Your Brand on Wheels
Posted: Dec 09, 2019
Over the past few years the advancements in the advertising and promotional strategies all over the world has sped up rapidly and in order to catch up with these fast-paced developments brands have quite literally ‘accelerated’ themselves. Yes, we’re talking about Cab-Branding- the latest fad in the advertising business. The rapidly increasing popularity of cab networks like OLA and UBER has led to the inclusion of this truly revolutionary advertising medium in the vast catalogue of transit advertising mediums.
Going for Cab-branding over the other traditional mediums like radio, newspaper, tv and static OOH mediums has a multitude of advantages for advertisers looking to enhance their brand’s image, some of which are listed below-
Go where your audience goes- Cabs are demand driven and are thus follow everywhere there is demand. Since crowds aren’t consistent to any particular location all the time and are present at different locations at different times during the day, investing in static outdoor media would only give brands high reach during particular times of the day. But with cab-networks like Ola and Uber, the system allows the driver to know where the requirement is present thus allowing them to go wherever the viewer is present. Besides this even with the local cabs that aren’t part of any network, the drivers have great sense of judgment to understand where large crowds might gather at a particular point during the day, thus giving brand great reach all across the day.
Eye Level Visibility- Ads on cab unlike most OOH mediums have eye-level visibility that is they’re present within the average viewers’ line of sight or at least closer to it than the hoardings and billboards that are propped at great height, thus it is fairly difficult to miss out on these.
All Time Availability- When it comes to the static outdoor advertising mediums that are present at prime locations and crowded areas of the city there is very high demand and thus less availability of these mediums if not bought well in advance of the campaign period. But since cabs are present in large numbers and are mobile, advertisers can promote their brands in all prime and crowded locations without waiting for months before the ad space is made available to them.
Economical- This is one very important concern for most brands since not all of them can afford to have massive campaign budgets. Cab Branding has extremely high reach and can cover a large geographical area at a considerably lower cost. Besides this, since cabs are available in abundance, so advertisers do not have to pay anything extra to advertise in areas that have high demand for ad space amongst brands.
Multiple Options to choose from- The concept of cab branding has really broadened over time to offer advertiser with innumerable possibilities to promote their brand. They can go for door, full cab and seat back ads or even roof top ads in certain cities. These different options have different benefits for brands for e.g. the external cab advertising options give the brands a very high reach and the internal cab ads help brands in getting a longer exposure period and captive audience.
Penetrate into every nook and corner of the city- Unlike buses and trains, do not follow a fixed path, they travel through the main roads as well as the narrow lanes of the cities where most mediums are unable to reach and thus advertising through this medium can help your brand reach every nook and cranny of the cities where other brands might not be able to reach.
How Excellent Publicity can be helpful for an effective Cab Branding Campaign?
Excellent Publicity is an emerging and fastest growing advertising agency started by one of the youngest chartered accountants and an MBA with a top B firm in 2012 headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot. Excellent Publicity is the one stop solution to provide best services to have remarkable media campaigns all over the nation. They have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.
Vaishal Dalal, co-founder of Excellent Publicity, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.