Digital Advertising – The IT Factor of Advertising
Posted: Dec 17, 2019
Marketing has a lot to do with connecting with your audience at the right place and the right time, so that your Brand leaves a mark, and that’s where Digital Advertising comes in. It has seen steady increase in the past few years and rightly so. With half of the world’s population being online at any given point of time, presence on digital platforms has become almost imperative in this day and age, to reach your audience when they are in the most engaged state of mind. The benefits of Digital Advertising far outweigh the cons, making it the preferred choice for many advertisers, no matter how big or small.
One of the biggest benefits of Digital Advertising is the level playing field that it gives to all businesses. As opposed to traditional mediums, where a higher budget would generally ensure a higher visibility, the same doesn’t always hold true for Digital. This has a lot to do with the level of curation it provides when it’s about coming up with a target audience. When you can target people on the Basis of demographics, Locations, Interests and activities, be it a target audience of a mere thousands, or a sizable audience of millions. What this does is it really cancels out on your ad reaching Non-Target Markets, making sure that your Budget is used in a very cost effective and efficient manner.
Moreover, with Digital Advertising, your Brand is never limited to just one location. A single campaign can be used to target a National as well as an International Audience, making Global presence of your Brand, a reality in just a few steps.
Not only this, but the fact that Digital Advertising is measurable, is like a cherry on top of the cake. Whenever a Brand invests in advertising, it is rational to expect statistics to back the performance of the campaign, and Digital Advertising provides exactly that. With each platform having its own tracking system, measuring the effectiveness of any campaign becomes a walk in the park, allowing you to quantify your returns, and make changes as and when required, to make sure a high ROI is received.
The flexibility of Digital Campaigns also creates a win-win situation. When it comes to traditional marketing tactics like television or newspaper ads, one has to wait until after the campaign is complete to see the results. And although the data can be used to alter the approach for upcoming campaigns, there isn’t much you can do change the campaign when it is still going on, making it all but a success. On the contrary, in Digital Advertising, even after starting a campaign, Brands still retain the capability of changing the creative, the strategy and tactic if it isn’t delivering as per the objective, and the transition being quick, the campaign doesn’t really suffer in the long run.
How Excellent Publicity can be helpful for an effective Digital Ad Campaign?Excellent Publicity is an emerging and fastest growing advertising agency started by one of the youngest chartered accountants and an MBA with a top B firm in 2012 headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot. Excellent Publicity is the one stop solution to provide best services to have remarkable media campaigns all over the nation. They have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully
Vaishal Dalal, co-founder of Excellent Publicity, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.