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Outdoor Advertising – The Medium that Never goes out of Fashion

Author: Excellent Publicity
by Excellent Publicity
Posted: Jan 09, 2020
outdoor advertising

Outdoor advertising has always been the easiest medium to reach the masses with. Outdoor as an advertising medium majorly consists of billboards, kiosks and bus shelters. Though media vendors are trying to innovate and introduce new spaces time and again, the ones mentioned earlier are the most versatile and have been popular since their inception. What brands love the most about outdoor advertising is that the shelf life of the media is as per desired and is generally long unlike a newspaper. Outdoor media reaches a large number of people, has a long shelf life and thus is cost effective and as a medium highly efficient. Outdoor media is exceedingly adaptable and the execution of outdoor campaign is easy and hassle free. Billboards as an outdoor media format are available in both square and rectangular sizes and generally and are measured in sq. ft. There are three kinds of illumination possible; front lit, wherein the light concentration is at the top most bit of the creative and amplifies this portion with maximum amount of light at night. The second is back lit wherein the entire board attracts attention as it illuminates very brightly at night owing to the fact that the entire board is covered in lights from the back, this side isn’t visible to the layman. Back lit is the most expensive as electricity charges are high since multiple number of lights are used. The third type is the one sans any kind of illumination. Charges depend on factors such as size, illumination, location (prime, outskirts, posh etc.) and the number of days the campaign has to be done. The payment is made on the basis of a rent charged per day and can be charged on monthly basis as well, if the campaign is to be run for a month. The other popular forms in outdoor as mentioned earlier are kiosks and bus shelters. Bus shelters also known as BQS is a way to reach to audiences that are a little more filtered and belong to a specific demographic, psychographic and behavioural segmentation. For instance, the profession, the economic background and the class can be filtered out while selecting BQS. Thus, outdoor advertising comes with a lot of options and can accommodate the lowest of budget that a brand or organisation has and still reach to the masses. The execution with Excellent Publicity as an agency is very simple and requires minimal steps. Once we provide you with the options and you shortlist the sites, we need the creative from your side. This creative is then printed by us and on the day of the campaign we get it mounted. The charges are mentioned beforehand for printing and mounting. Outdoor medium’s simplicity, ease, reach and visibility has enabled it to remain the most chosen for medium by millions of brands around the world.

How Excellent Publicity can be helpful for an effective outdoor Ad Campaign?

Excellent Publicity is an emerging and fastest growing advertising agency started by one of the youngest chartered accountants and an MBA with a top B firm in 2012 headquartered Ahmedabad with branch setups in Mumbai, Pune & Rajkot. Excellent Publicity is the one stop solution to provide best services to have remarkable media campaigns all over the nation. They have as many years of experience in media buying, planning and execution and can provide high quality services with comparatively lower rates. Team Excellent has served thousands of clients and helped them in promoting their brands and reach the target audience successfully.

For more information visit the official website of Excellent Publicity- and contact-

About the Author

Vaishal Dalal, co-founder of Excellent Publicity, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.

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Author: Excellent Publicity

Excellent Publicity

Member since: Nov 29, 2019
Published articles: 9

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