Top reasons why your online candy store needs a mobile app

With the recent technological advancements, it is no surprise that every retail outlet has launched their own eCommerce website. And candy stores are no exception to that.

Another revolution that the online retail industry is experiencing right now is the mobile app revolution.

Statistics have shown that more than 50% of consumers are browsing their internet through their mobile devices and not traditional computer systems. This has resulted in more and more online businesses building and launching their mobile applications with a trusted online app creator.

The on-demand online retail delivery mobile apps saw a major increase in the last few years and rightfully so. It attracts more than 22.4 million consumers annually and is earning annual revenue of $56.7 billion industry. These numbers are only expected to grow exponentially in the coming years.

Let us discuss the top benefits of converting websites into apps for your online candy shop.

• Shoppers prefer mobile apps

Hands-down the number 1 reason why you must convert your e-Commerce store into an app is that shoppers have time and again preferred mobile applications over websites for online shopping.

A recent study showed that more than 78% of online shoppers preferred shopping on mobile apps than mobile websites.

• Enhanced UX

Mobile apps offer a greater potential for enhanced user experience. Mobile apps are faster and more responsive than mobile and desktop websites.

The shopping journey is much faster with mobile applications. The app UX is precise, simple and clean, which results in a much quicker and seamless checkout.

Which in turn results in greater number purchases and higher revenues via mobile apps over websites.

• Increased engagement

Retail stores know the importance of engagement with their customers. This promotes loyalty amongst consumers and overall gives them a pleasing shopping experience.

Mobile applications offer multiple features that help improve the engagement between a consumer and the store. Features like push notifications, internal messaging, banner messages, splash screens, etc. all offer multiple opportunities to communicate with your users and to keep them engaged with your brand.

Notify them about the latest offers, deals, or let them know when their favorite candies and sweets are back in stock. Personalize the notifications by addressing your customers by their first names.

• Instant access

With mobile applications, your store is just a click away. Users can easily curb their sugar cravings with just one click on their mobile phones.

On the other hand, websites provide a very hectic process to make any order.

• Promotions and branding

Wherever your app user goes, your brand goes with them. Every time they open their phone, your app appears in front of their eyes.

This kind of expedited marketing and branding was never made possible before. Your consumer is always reminded of your brand and the next time they think of anything sweet, your brand is what they will think about.

This can never be made possible with a simple mobile or desktop website.

• Increased SEO potential

Mobile apps when published on the Google Play Store and Apple App Store optimizes your website for better search engine rankings.

Make sure that you’ve listed the URLs of the main web-pages from your online candy store. This will enable some quality do-follow backlinks to your website.

• Boost customer loyalty

Every retail business knows the importance of loyal regular customers. Loyal customers are the ones who will always prefer your store over your competitors. And this same emotion translates to online shopping as well.

Having an ever-present app icon on your customers’ phones will always prompt them to make a new purchase on your candy store. Getting sweet delights at a simple click on their mobile device will convert even non-regular customers into regular and loyal customers.

You can always introduce a loyalty program via your mobile app to enhance this even more. A loyalty program is designed to increase

• Increased conversion rates

Mobile apps have resulted in 3 times greater conversion rates than mobile websites and 1.5 times higher conversion rates than desktop websites.

Not just that, app users have been recorded to view 4.6 times more products than mobile web browsers.

• Lesser cart abandonment

Cart abandonment has been a difficult problem for every e-Commerce business to deal with. Mobile applications offer a very simple solution to this burning issue.

Mobile applications have reduced the average cart abandonment rates to a mere 20% from a staggering 97% on mobile websites and 68% on desktop websites.

• Higher average order value

We’ve already established that mobile apps help lower cart abandonment, boost customer loyalty and promote more sales. All this results in a drastic improvement in the average value of the orders placed on the apps.

And the latest stats back this up. Mobile applications generate 140% more revenue than mobile websites and 130% more than desktop websites.

• Conclusion

We discussed how building a mobile app can give a massive boost to your online candy store. And this is just scratching the surface, the benefits are plenty.

Building a mobile app is even easier if your online store is powered by WooCommerce, simply turn to a mobile app builder for WooCommerce to easily build an app for your candy shop.

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