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Top 4 Secrets to Secure a Sale for Lash Extension Services at Your Salon

Author: Lash Extensions
by Lash Extensions
Posted: Jan 25, 2020

In the luxury lash services business, it is very important to understand why people choose luxury over lesser quality and cheaper options. This post will explain how to obtain and retain clients by figuring out what they are thinking, who your clients are really comparing you with, how to recognize when a potential client is in evaluation versus buying mode, what words/phrases best connect with customers, and why training and credentials matter in the eyelash extensions business.

1. Understand your clients and obtain information

People choose luxury services and products because they believe it makes them look good. Be it the expensive cosmetics or costly services, a beauty conscious customer goes to any extent that will make them feel good. So, what holds the key to obtain and retain a valuable client?

Of course, understanding and identifying what enhancement or change can make your client more beautiful is the answer to it. Sometimes it might be a slight change in their hairstyle or the right choice of makeup for their skin or it might just be an eyelash extension that gives your client an extra dose of glamour.

Yes, you heard it right. Eyelash extensions are so popular that there are dedicated eyelash extension salons for the purpose as people find it extremely tedious and time-consuming to apply fake eyelashes every day. However, some people are quite apprehensive about this beauty technique, due to few cases of allergies, the right choice of products and conveying this awareness among your clients lays the first step in obtaining and retaining customers.

TIP: Understand that client’s choice based on emotion, not logic.

2. Mention your trainings and credentials

There are no questions on the fact that people trust expertise. If you have a salon that offers services for eyelash extensions in Tsim Sha Tsui, being great at your job means, you will get many regular customers and a recognized expert-level status will help you draw even more customers in. Training matters, so be sure to stay up-to-date on the latest trends, product types, and technology.

TIP: Subscribe to industry newsletters to stay informed of what is new and consider signing up for a training course or two.

3. You are a part of highly competitive industry

When it comes to a client’s experience, remember you are competing with numerous eyelash extensions in Tsim Sha Tsui. Think of ways to make your client’s experience in your eyelash extension salon a memorable one.

Applying a full set of eyelashes might take hours and the year-round maintenance of these eyelashes require your client to visit the eyelash extension salons every three weeks for the touch up. The long sitting means an extremely bored customer. Make your client’s experience better as your client is looking for an experience and to be transformed, not simply for a task to be done. Take inspiration from positive buying or service interactions you’ve had such as greeting clients when they walk in the door, recognizing their birthday or a special milestone.

TIP: Treat every lash appointment as a special event and take the best practices from all industries.

4. Be aware of your client’s requirements and offer customized solutions

Other great options to attract a potential customer is to use a "What is your favorite beauty service?" or "What helps you look your best?"Ask these types of questions to have plenty of information to work with. This will not only help you to understand their requirements, but will also help you to customize packages as per their needs.

TIP: Ask general beauty regime questions to get a sense of what a client likes.

Browse the web to know more eyelash extension services in your area.

About the Author

Samaria Mathew works at a salon which specializes in offering eyelash extensions in Tsim Sha Tsui and other parts of Hong Kong.

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Author: Lash Extensions

Lash Extensions

Member since: Oct 03, 2019
Published articles: 7

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