SEO Trends to Consider in 2020

As you enter the New Year, you have to prepare yourself to make changes to your search engine optimisation strategy. You cannot continue using the same tactics as 2019 and expect to get favourable results. To help you strengthen your SEO marketing strategy, below given are some of the biggest trends in 2020. Integrate them into your existing strategy to make it more effective. Take a look.

Bidirectional Encoder Representations from Transformers (BERT)

BERT is a recent Google update that is having a significant impact on the search marketing field. BERT is labelled as one of the biggest changes to Google search in the past 5 years. To put it simply, Google is making use of BERT models to understand search queries better, and this update is affecting both featured snippets and rankings.

Thanks to BERT, search intent is more important than ever. Google is focused on what users are intending to find than matching the search phrase that they entered. This means that you have to invest time and effort in writing content around the intent of the users, instead of simply repeating search phrases. So, along with using keyword research tools, you also have to check out Google’s ‘People also ask’ to take into account the suggested search queries.

Audience and market research is also crucial in 2020. You have to ask people what they really want and that can be done through social media platforms, advertising campaigns, forums, surveys and so on. Focusing on user intent is proving to be beneficial for businesses and giving Internet users what they want. It also helps in capturing, as well as, converting customers.

High-quality content

High-quality content is not a new trend, but one that cannot be ignored. The level of importance that quality content holds is only growing with each year. Content continues to be the lifeblood of search engine optimisation as it affects every aspect of SEO - from the site structure to internal linking strategy and the types of links that need to be built.

Your goal should be to create the best possible content for your niche. Then, you will have to compete for long-tail searches whilst also building the authority of your website and encouraging demand for your website content.

When crafting content, you need to keep in mind the following things:

Understand your target audience and how they search

Understand the intention behind every search query

Offer solutions to the audience in a format that they prefer by using authoritative content

Mobile-first user experience

As you must be aware, mobile browsing has surpassed desktop browsing, and more than 80% of Internet users prefer getting information whilst on-the-go. So, you need to have a responsive website design that gives preference to mobile user experience, along with desktop users. Even this trend is not new, but it has become incredibly vital for SEO in 2020.

So, it is not just the website design that should be based on mobile, but you also have to consider the mobile audience when you are creating articles and blogs. Here are a few things that you have to consider:

The paragraphs and sentences must flow well and fit properly on a mobile screen. The content should be broken up with a lot of subheadings so that users are easily guided from one section to another.

The hyperlinks should be spaced out properly so that users do not accidentally tap them.

The images should not get in the way of text

If your website contains videos or images, they should not take time to download.

So, these are a few of the trends in 2020 that are changing the face of SEO. If you are unsure how to implement them with your existing strategy, connect with SEO marketing companies in Bradford. Professional SEO agencies have the resources, experience and expertise that you need to be successful.

Nhance Digital is one of the leading SEO marketing companies in Bradford specialising in helping businesses thrive in the competitive digital world. Our team continually updates itself with knowledge of the latest SEO and market trends. They provide personalised solutions to help businesses become successful brands.

Nhance Digital is hailed amongst the top providers of website Seo services in Sheffield.