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SEO specialist job: all the nuances of the SEO specialist
Posted: Feb 12, 2021
SEO specialist job : why is it one of the most desired professions of the moment? Maybe for the salary? Maybe because it is dynamic and never boring work? Maybe because it makes you feel a little... almighty?! Well, certainly the professional who knows all the secrets of Google and who knows how to make companies earn the top positions on search engines, appeals to everyone. Because having your own website is not enough, if you are not able to be found. For this all companies need an SEO specialist.
SEO specialist work: exactly what does an SEO specialist do?
An SEO expert is someone who can make a site understandable to search engines. Each search engine has its own algorithm, but generally more attention is paid to that of Google, since it is the most used search engine in the world. If a site manages to make itself understood well by the algorithm, if it offers useful and relevant information for users' searches, if it is fast and well navigable, then it will surely conquer the first pages of the search results.
If the SEO specialist manages to improve the ranking of the site, then the visits will increase, so as to reach as many users as possible belonging to a specific target and interested in the target market. This translates into more possibilitiesincrease the profits of its customers.
SEO specialist skills
An SEO specialist must devote his energies and skills to three fundamental aspects of SEO:
40% SEO content: content optimized for search engines
40% Link Building: strategies for obtaining quality incoming links
20% SEO technique: general site optimization
This means that it must be able to identify the keywords of interest on which to develop the editorial strategy, so as to ensure that the site, or blog, offers relevant content capable of attracting users interested in what the company has to offer.
Then he must know all the useful strategies (and above all not against Google's guidelines ) to obtain good incoming links and, finally, he must be able to intervene sagaciously on the structure of a site, on general optimization, and must know where and how to intervene to make the site navigable, user friendly.
In addition, he must be familiar with the most popular SEO audit tools, not only to be able to study competitors and keywords, but also to analyze the results obtained, or not obtained.
SEO Specialist is a creative and dynamic profession, which requires constancy and study, attention to detail and precision, but also inventiveness and resourcefulness.
SEO course: how to become an SEO specialist
As with almost all the new professions on the web, there is still no degree program to become an SEO specialist, but you can still train yourself to become a real expert.
You can start to deepen the topic on the web, on various blogs and sites dedicated to the topic, or by reading books. This can only be a first approach, because the method thus becomes complex and dispersive; if you aim to become a true professional, to make it a well-paid job, you must aim for excellence, because out there it is full of people who propose themselves as experts in the sector, but false experts, in this field, "fall" quickly. You cannot waver in front of your customers, you must be sure of yourself and what you say and do, and such security is acquired only by mastering the subject.
The market is increasingly competitive, and you need to specialize. Usually the best solutions to obtain a high training graph are specific courses, in the classroom or online, taught by highly specialized teachers.
For our SEO Online course we have selected three of the best SEO gurus:
The course starts from the basics of SEO, revealing tricks that you will not find on the web, to get to the most complex and sought-after notions.
From this course you can bring out different professions, but certainly the most requested at the moment on the market are these four:
- a href="https://www.webdigitalmediagroup.com/seo-services/">SEO specialist
- SEO copywriter
- SEO content manager
- SEM specialist
We have already talked a lot about the SEO specialist, who is the most complete of all, but let's see who the other 3 professionals mentioned are.
What SEO copywriters do
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The SEO copywriter is one of the most requested figures in the world of web marketing: this professional combines writing skills with the knowledge and mastery of SEO. He knows how to write an article optimized for search engines, he knows how to dose keywords well, he knows how to structure the content adequately. Makes sure that the texts he writes are a clear answer to certain searches by users on the web. It is a sought after profession because many know how to write articles, but very few combine this ability with in-depth knowledge of SEO.
What SEO content manager does
The SEO content manager is the one who organizes the work of the SEO copywriter, drawing up an editorial calendar that starts from an SEO strategy, studied on the keywords to be treated and deepened. It takes into account the competitors who preside over the first positions of SEO, and in light of this it knows how to identify the length and quality to look for in the articles, so that it can compete and achieve the first results.
What the SEM specialist does
SEM is an acronym for " Search Engine Marketing ", similar to the SEO acronym, or "Search Engine Optimization". The SEM specialist, although erroneously believed to deal with paid traffic like the ADV (that instead is the SEA, or Search Engine Advertising), is a specialist in keywords but also in marketing: in front of the list reported by the SEO audit, can identify which keywords can attract not USERS but CUSTOMERS. Study the market, target, and know how to attract qualified traffic to a website. Trafficking of users ready to spend.
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